{
    "success": true,
    "data": {
        "id": 1817802,
        "msgid": "furniture-industry-sets-sights-on-us-6-billion-export-target-1782165043",
        "date": "2026-06-22 23:21:03",
        "title": "Furniture Industry Sets Sights on US$6 Billion Export Target",
        "author": " ",
        "source": "GALERT",
        "tags": "",
        "topic": "Trade",
        "summary": "Indonesia's furniture and craft association, Himki, has set an ambitious target to boost furniture exports to US$6 billion within five years, up from the current US$2.9\u20133.2 billion. The association is adopting a proactive 'hub' strategy to connect thousands of members with global buyers digitally and physically. While the United States remains the primary market, expansion is also planned for other strategic regions.",
        "content": "<p>Furniture is one of Indonesia\u2019s mainstay export commodities for\ngenerating foreign exchange, requiring business players across all\ngenders to seriously develop this sector. The Indonesian Furniture and\nCraft Industry Association (Himki) is targeting furniture export values\nfrom Indonesia to reach US$6 billion within the next five years. The\nassociation is optimistic about achieving this target, which is\nsignificantly higher than the current actual figures of around US$2.9\nbillion to US$3.2 billion. Himki Chairman Abdul Sobur stated that the\ngrowth potential for Indonesia\u2019s furniture industry remains very open.\nHe noted that the US$6 billion target actually represents only 1 percent\nof the global market, meaning there is still ample room for Indonesian\nfurniture industry players to continue growing. To achieve the US$6\nbillion export target, Himki is transforming its global marketing\nstrategy. The chosen approach is a proactive \u2018ball-picking\u2019 strategy,\nbuilding business hubs for furniture in various strategic regions. This\nmethod is quite revolutionary as previously, business players were more\npassive, waiting for buyers at exhibitions. One of the hubs is an\ninformation and transaction centre, designed to connect thousands of\nHimki members with potential buyers, both digitally and in person.\nAnother hub focuses on export acceleration, an approach expected to\nspeed up export transactions and open wider market access. The third hub\nmaintains a market focus that keeps the United States as the primary\nmarket, while also directing expansion to other strategic regions.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/furniture-industry-sets-sights-on-us-6-billion-export-target-1782165043",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}