Fuji Xerox Printer eyes niche market<\/p>\n
The Jakarta Post, Jakarta<\/p>\n
Printer manufacturer Fuji Xerox Printers (FXP) is eying the
\ngrowing market of small offices, home offices (SOHO) and home
\nusers in an effort to increase sales by between 30 percent and 40
\npercent this year.<\/p>\n
\"We have never targeted the low-end market before but we see a
\ngolden opportunity, especially in the growing color laser printer
\nmarket,\" FXP ASEAN general manager and director Jeffrey Tan said
\nThe Jakarta Post on Tuesday.<\/p>\n
He said the company grew by almost 40 percent in Indonesia
\nlast year, a result partly due to weak sales in 2003.<\/p>\n
Tan said color printers had become more affordable for the
\nlow-end market due to decreasing production costs. There was also
\na growing trend of SOHOs and home users to switch from black-and-
\nwhite printers to color ones.<\/p>\n
\"That is why Xerox has launched the DocuPrint C525A laser
\nprinter with a price of US$580,\" he said.<\/p>\n
Tan said that in the fourth quarter last year, FXP had an 11
\npercent market share in Indonesia.<\/p>\n
\"That put us in third place after Hewlett-Packard and Samsung
\nin the laser printer segment,\" he said.<\/p>\n
He said Thailand was the largest market in the Association of
\nSoutheast Asian Nations (ASEAN), followed by Indonesia. (004)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/fuji-xerox-printer-eyes-niche-market-1447893297",
"image": ""
},
"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
}