{
    "success": true,
    "data": {
        "id": 1769287,
        "msgid": "freitag-repurposes-plastic-tarp-waste-into-versatile-bags-1779929732",
        "date": "2026-05-28 07:00:00",
        "title": "Freitag Repurposes Plastic Tarp Waste into Versatile Bags",
        "author": "Lusia Kus Anna",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Business",
        "summary": "Swiss brothers Markus and Daniel Freitag founded their eponymous brand in 1993 by transforming discarded truck tarpaulins into durable, waterproof bags for urban commuters. Distributed in Indonesia since 2021, the brand is recognised as a pioneer in sustainable fashion, incorporating recycled bike inner tubes and car seatbelts into its products, with popular models such as the Sonny and Hawaii Five-O.",
        "content": "<p>Frustrated by Zurich\u2019s weather while cycling, Swiss brothers Markus\nand Daniel Freitag stumbled upon an idea to transform industrial waste\ninto high-value fashion products. Since its founding in 1993, Freitag\nhas consistently repurposed used truck tarpaulins into durable,\nwaterproof bags that meet the needs of urban mobility. Their sustainable\napproach has established the brand as a pioneer in eco-friendly fashion,\nincluding in Indonesia through official distribution since 2021.\nAccording to Sanggit, Freitag\u2019s booth manager at brightspotCITY, the\ninitial inspiration came from Swiss cyclists\u2019 habit of using bicycles\nfor daily activities. \u201cThey came up with the idea of using tarpaulins as\nbags to keep belongings safe from rain,\u201d he told Kompas.com during a\nprivate opening event at brightspotCITY on Tuesday, 26 May 2026. \u201cTruck\ntarpaulins there need replacing every one to five years,\u201d Sanggit added.\nThe Freitag brothers saw potential in the waste piles. For them, the\nleftover materials could be collected and reused, resulting in a range\nof unique, patterned bags. Designers then carefully select the best\nsections of tarpaulin for colour composition and graphic lettering to\nmaintain high artistic value. Sanggit said the showcased collection\nincludes the Julien shoulder bag, Miami Vice shopping bag, and a\nred-and-white laptop bag. \u201cThe most sought-after models are the Sonny\nand Hawaii Five-O,\u201d he noted. Several urban-inspired messenger bag\nmodels, such as the medium-sized Dexter and small Lassie, are designed\nto be flexible for users. The bags also incorporate components from\nrecycled bike inner tubes and car seatbelt remnants.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/freitag-repurposes-plastic-tarp-waste-into-versatile-bags-1779929732",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}