{
    "success": true,
    "data": {
        "id": 1615559,
        "msgid": "free-homecoming-programme-surges-with-public-uptake-central-java-emerges-as-top-destination-1773597254",
        "date": "2026-03-15 23:59:48",
        "title": "Free Homecoming Programme Surges with Public Uptake, Central Java Emerges as Top Destination",
        "author": "",
        "source": "VIVA",
        "tags": "berita",
        "topic": "Social Policy",
        "summary": "Cermati Fintech Group has launched the #MAUDIKBersama free homecoming programme in response to high demand during the Eid holiday season, successfully deploying 225 passengers across five bus routes from Jakarta on 14 March 2026. The initiative, which generated over 570 registrations within the first hour despite limited social media promotion, reflects broader efforts by both government and industry to address transportation accessibility challenges ahead of the 2026 exodus, when an estimated 143.9 million Indonesians are expected to travel home.",
        "content": "<p>Homecoming is an annual tradition inseparable from Eid celebrations\nin Indonesia. Millions of people leave the cities where they work to\nreturn to their hometowns, gather with family and celebrate the day of\nvictory together with loved ones.<\/p>\n<p>According to a survey by the Ministry of Transportation, the number\nof people undertaking homecoming journeys during the 2026 Eid season is\nestimated to reach 143.9 million. This figure represents a decline of\napproximately 1.75 per cent compared to the previous year\u2019s 154.6\nmillion homecomers.<\/p>\n<p>However, amid this high mobility, limited access to transportation\nand rising travel costs remain obstacles for many people wishing to\ncelebrate Eid in their hometowns. This situation has prompted both the\ngovernment and industry players to introduce free homecoming\nprogrammes.<\/p>\n<p>One such initiative is Cermati Fintech Group (CFG), a financial\ntechnology company consortium, which launched the free homecoming\nprogramme #MAUDIKBersama, which received an extraordinary response from\nthe public.<\/p>\n<p>Erlita Christiani, VP of Marketing at Indodana Paylater, expressed\nhigh public enthusiasm for the free homecoming service despite programme\ninformation being disseminated only through the company\u2019s social media\nchannels. She noted that the programme forms part of the corporate\nsocial responsibility (CSR) efforts within the CFG ecosystem, which\nincludes Cermati, Cermati Protect, Cermati Invest, Indodana Finance and\nIndodana Fintech.<\/p>\n<p>\u201cI was quite moved because in the first hour when we opened to the\npublic, more than 570 people had already registered. And we only posted\non Instagram,\u201d Erlita said during the #MAUDIKBersama Sendoff Ceremony\nfor Cermati Fintech Group in Jakarta on Saturday, 14 March 2026.<\/p>\n<p>Erlita added that CFG ultimately dispatched 225 homecomers using five\nfree bus fleets on Saturday, 14 March 2026 from the Indodana Fintech\noffice in Petojo Utara, Central Jakarta. Each participant was also\npermitted to bring family members, allowing the programme\u2019s benefits to\nreach a wider audience.<\/p>\n<p>Further, Andhy Koesnandar, Chief Executive Officer of Cermati Fintech\nGroup, stated that the programme represents the company\u2019s commitment to\ndelivering genuine social impact for the public.<\/p>\n<p>\u201cThrough the #MAUDIKBersama programme, we want to help people return\nto their hometowns more safely and comfortably, whilst strengthening\ntogetherness during the Eid season,\u201d Andhy said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/free-homecoming-programme-surges-with-public-uptake-central-java-emerges-as-top-destination-1773597254",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}