{
    "success": true,
    "data": {
        "id": 1734856,
        "msgid": "forging-strategic-partnership-lion-parcel-and-astrapay-drive-digitalisation-of-transactions-at-agent-level-1778608516",
        "date": "2026-05-12 19:32:04",
        "title": "Forging Strategic Partnership, Lion Parcel and AstraPay Drive Digitalisation of Transactions at Agent Level",
        "author": "",
        "source": "VIVA",
        "tags": "bisnis",
        "topic": "Business",
        "summary": "PT Lion Express, known as Lion Parcel, has partnered with AstraPay to accelerate the digitalisation of transactions across its agent network through QRIS payment implementation. This collaboration introduces digital payment alternatives, operational transformations, and educational initiatives like the six-month \"Agen Lion Parcel Jagoan AstraPay\" programme, which rewards top-performing agents and has reached hundreds nationwide. Aligned with government efforts to promote digital transactions in the UMKM sector, the partnership enhances efficiency, financial literacy, and service quality for small businesses, leveraging Astra's extensive ecosystem.",
        "content": "<p>PT Lion Express, or Lion Parcel, has forged a strategic partnership\nwith AstraPay to accelerate the digitalisation of transactions in its\nagent network through the implementation of QRIS payments. Chief Retail\nOfficer of Lion Parcel, Febri Andika, explained that this collaboration\nnot only introduces alternative digital payment methods but also focuses\non operational transformation at the agent level, as the frontline of\nlogistics services. \u201cThis initiative aligns with the government\u2019s\nefforts to promote the adoption of digital transactions in the UMKM\nsector as a mainstay of the national economy,\u201d said Febri in his\nstatement on Tuesday, 12 May 2026. As part of this cooperation, Lion\nParcel and AstraPay are also introducing various initiatives to enhance\neducation and penetration of digital transactions. One of them is \u201cAgen\nLion Parcel Jagoan AstraPay\u201d as a performance-based appreciation\nprogramme running for six months, to encourage Lion Parcel agent\npartners to increase the use of digital transactions in their daily\ndealings with customers. The programme has reached hundreds of Lion\nParcel agent partners across various regions in Indonesia, with 36 top\nagents receiving appreciation to support their business development.\nFebri explained that this collaboration is a strategic step in\nstrengthening the digital service ecosystem in the agent network. \u201cIn\naddition to introducing digital payment methods, we are also encouraging\ntransactional behaviour transformation at the agent level. AstraPay\u2019s\nQRIS enables faster, safer, and integrated payment processes, thereby\nhelping agent partners improve operational efficiency while providing a\nbetter service experience for customers,\u201d he said. In agreement,\nAstraPay\u2019s Chief Marketing Officer, Reny Futsy Yama, stated that this\npartnership is part of AstraPay\u2019s efforts to expand QRIS usage in the\nreal sector, while strengthening financial and digital literacy for UMKM\nin Indonesia. Supported by Astra\u2019s extensive ecosystem reaching various\nindustrial sectors, AstraPay has collaborative strengths that enable the\nacceleration of digital transaction adoption to various layers of\nbusiness actors in Indonesia. \u201cThis makes AstraPay not only able to\nprovide easy-to-use payment solutions but also relevant to the needs of\nbusiness actors at various scales and regions,\u201d said Reny.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/forging-strategic-partnership-lion-parcel-and-astrapay-drive-digitalisation-of-transactions-at-agent-level-1778608516",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}