{
    "success": true,
    "data": {
        "id": 1685392,
        "msgid": "forced-to-diet-on-milk-coffee-1776495052",
        "date": "2026-04-18 13:20:00",
        "title": "Forced to Diet on Milk Coffee",
        "author": "Ferril Dennys",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Economy",
        "summary": "The proliferation of trendy milk coffee shops in Indonesia, primarily run by small and medium enterprises (UMKM), faces challenges from rising plastic prices due to US-Iran geopolitical tensions and domestic shortages of full-cream UHT milk, partly attributed to the government's free nutritious meal programme (MBG). This scarcity, affecting regions from Kalimantan to Sumatra, has prompted inspections by local authorities and forced UMKM operators to adjust prices to maintain profit margins. The author suggests varying milk flavours in the MBG programme to alleviate the supply strain, highlighting broader economic ripple effects on everyday consumer trends.",
        "content": "<p>Enjoying a glass of iced milk coffee in between daily activities has\nbecome the latest lifestyle trend among the public. In the past, coffee\nenthusiasts were limited to \u201cmen\u201d or \u201cfathers\u201d only, but now almost all\ngenders and ages enjoy creatively prepared coffee through modern iced\nmilk coffee. The blend of sweetness from syrup, creaminess from milk,\nand the characteristic bitterness of coffee extraction has become a\ncompanion to people\u2019s daily activities. This is very different from the\nold face of coffee, which was limited to just bitter and pitch black. As\nthe market for milk coffee enthusiasts expands, this has become the\nreason for the mushrooming of coffee shops in various regions of\nIndonesia. Of course, the scale of these coffee shops is mostly small to\nmedium, or known as UMKM (Micro, Small, and Medium Enterprises). The\nlatest issue arising from the war between the United States and Iran is\nthe increase in plastic commodity prices. This geopolitical tension\ndisrupts energy and crude oil supplies, which are the basic materials\nfor plastic. Currently, most trendy coffee shops use single-use plastic\ncups as convenient containers that can be easily used and carried by\ncustomers. In addition, domestic issues related to the shortage of\nfull-cream milk variants in the market, one of which is due to heavy use\nto support the government\u2019s Free Nutritious Meal Programme (MBG). In\nfact, full-cream UHT milk is one of the main raw materials in making\ndelicious milk coffee. This shortage has occurred in several regions in\nIndonesia, from Kalimantan, Sulawesi to Sumatra. Even Commission II and\nthe Kotabaru DPRD in South Kalimantan, together with the Cooperative,\nIndustry, and Trade Office, have conducted spot checks at several\nminimarkets as a follow-up to public complaints about difficulties in\nobtaining full-cream UHT milk in recent times. In the economic chain\ncycle, a shortage of a commodity will lead to price increases if demand\nis high but supply is limited. It crossed my mind that if the MBG\nprogramme organisers could provide more varied flavours of UHT milk to\nschool children. These two issues make UMKM business actors rack their\nbrains so that milk coffee remains available to its enthusiasts. As an\nimplication, like it or not, selling prices must be adjusted so that\nUMKM actors still get profit margins.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/forced-to-diet-on-milk-coffee-1776495052",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}