{
    "success": true,
    "data": {
        "id": 1475406,
        "msgid": "focus-issue-beauty-and-health-1447899208",
        "date": "2004-03-15 00:00:00",
        "title": "FOCUS ISSUE  ---  Beauty and Health",
        "author": null,
        "source": "",
        "tags": null,
        "topic": null,
        "summary": "FOCUS ISSUE --- Beauty and Health ;JP; ANPAc..r.. Fitness-equipment-stores Finding fitness equipment in Jakarta Sudibyo M. Wiradji The Jakarta Post Jakarta The growing awareness about the importance of sport for health among the public has had a positive effect on the sale of fitness and health equipment, such as treadmills, stationary bikes, rowing machines and multigyms.",
        "content": "<p>FOCUS ISSUE  ---  Beauty and Health<\/p>\n<p>;JP;<br>\nANPAc..r..<br>\nFitness-equipment-stores<\/p>\n<p>Finding fitness equipment in Jakarta<\/p>\n<p>Sudibyo M. Wiradji<br>\nThe Jakarta Post<br>\nJakarta<\/p>\n<p>The growing awareness about the importance of sport for health <br>\namong the public has had a positive effect on the sale of fitness <br>\nand health equipment, such as treadmills, stationary bikes, <br>\nrowing machines and multigyms.<\/p>\n<p>\"The demand for fitness equipment, both for home and <br>\ncommercial use, is on the rise because fitness has become a <br>\ngrowing lifestyle,\" said Prima Fit's Consumer Brand &amp; Service <br>\nManager Patric Lim.<\/p>\n<p>Despite the increasing number of discerning people preferring <br>\nto work out at home, more new fitness centers have emerged in big <br>\ncities throughout Indonesia over the last six months. \"This means <br>\nmore fitness equipment is needed to supply the newly established <br>\nfitness centers,\" he said.<\/p>\n<p>According to fitness equipment sellers, home-programmed <br>\ntreadmills are now preferred by discerning people as they allow <br>\nusers to move their body naturally, like jogging or running, in <br>\ntheir own home regardless of age and degree of fitness. \"Through <br>\nthe machine, users can monitor the speed, distance, running time, <br>\nthe amount of calories burnt and heart rate,\" one seller said.<\/p>\n<p>Other basic fitness tools like multigyms and exercise bicycles <br>\nare also in high demand, another seller said.<\/p>\n<p>Fitness equipment is commonly categorized into cardiovascular <br>\n(CV) tools whose functions are related to heart\/lung endurance <br>\nworkouts, such as treadmills, stationary bikes, steppers and <br>\nrowing machines. The second category consists of strength-<br>\ntraining equipment designed to help strengthen specific muscles <br>\nsuch as free weight and weight machines complete with such things <br>\nas bench presses and leg press tools.<\/p>\n<p>Finding good exercise machines and\/or weights for home or <br>\ncommercial use in town is not a difficult task. Among those that <br>\nprovide a great deal of fitness tools to choose from are Prima <br>\nFit Showroom at the Indonesian Bazaar in the Jakarta Hilton <br>\nInternational Hotel, Fitness Station Showroom in several major <br>\nmalls, MG Sports Showroom, also in several malls and Asia Health <br>\nEquipment (AHE), located on Jl. Batutulis in Central Jakarta.<\/p>\n<p>With Prima Fit being the sole agent for Life Fitness products <br>\nfrom the USA, its showroom is the right place to find products <br>\nwith that brand. However, if you wish to view different brands <br>\nfor comparison, then visit Fitness Studio showrooms, such as the <br>\nones in the Taman Anggrek Mall, Puri Indah Mall, Bintaro Plaza  <br>\nor in Pasar Raya Blok M. The showroom provides complete fitness <br>\ntools produced by different manufacturers, such as Aibi Gym made <br>\nin Taiwan, Steel Flex and Sport Art, also made in Taiwan, and the <br>\nUSA-made Life Fitness and True.<\/p>\n<p>Fitness tools for commercial use, like treadmills, are <br>\nnormally more expensive than those for home or individual use. <br>\nThe commercial ones are usually more powerful and larger in size, <br>\nallowing more people to use them. \"The daily time usage for home <br>\ntreadmills is between two and three hours, while that of <br>\ncommercial ones is around 10 hours,\" one seller said.<\/p>\n<p>But the price of fitness tools varies quiet a lot, depending <br>\non the item, the brand, series, material and the size. For <br>\ntreadmills, the variety of programs and specifications also <br>\ndetermines the price.<\/p>\n<p>The price of a digitalized treadmill with USA-made Life <br>\nFitness at Prima Fit, for instance, ranges from Rp 19 million <br>\n(about US$2,235) to Rp 52 million for home use and between Rp 65 <br>\nmillion to Rp 100 million for commercial use.<\/p>\n<p>If you want a more expensive one for commercial use, you can <br>\nchoose a USA-made True digitalized treadmill available at Fitness <br>\nStation showrooms. The price ranges between Rp 150 million and Rp <br>\n200 million.<\/p>\n<p>However, if the budget is an issue for you, you can get one at <br>\na lower price at Fitness Station or MG Sport showrooms. An Aibi <br>\nor Sport Art treadmill is sold there for around Rp 8 million.<\/p>\n<p>The price range for a Life Fitness cross training machine at <br>\nPrima Fit showroom runs from Rp 17 million to Rp 34 million for <br>\nhome use and between Rp 55 million and Rp 85 million for <br>\ncommercial use.<\/p>\n<p>The lowest price for a multigym at Fitness Station is Rp 28 <br>\nmillion, compared to Rp 9 million at Prima Fit and Rp 15.5 <br>\nmillion at MG Sports.<\/p>\n<p>Normally, the showrooms offer various benefits to customers as <br>\npart of the effort to attract prospective buyers and maintain <br>\ncustomer loyalty. These include consultation services and after <br>\nsale service.<\/p>\n<p>Prima Fit, for instance, provides consultation services for <br>\ninvestors interested in setting up new fitness centers, and <br>\ntraining for managers and instructors on exercise techniques and <br>\nmanagement through its Life Fitness Academy. The company is also <br>\ncommitted to maintaining customer fitness tools via its service, <br>\nwhich is designed to ensure the durability of the tools, <br>\naccording to Patric Lim of Prima Fit.<\/p>\n<p>At Fitness Station, you will be entitled to a privilege card <br>\nprovided that you make a minimum purchase of Rp 5 million there. <br>\nWith the privilege card, customers are entitled to periodic <br>\nservices and maintenance free of charge.<\/p>\n<p>Another way to attract prospective buyers is by offering <br>\ndiscount prices. At the MG Sport showroom at Taman Anggrek Mall, <br>\nfor instance, all Sport Art treadmills, whether for home or <br>\ncommercial use, are subject to 20 percent discount. A home <br>\ntreadmill is now going for Rp 7.9 million compared to the <br>\nprevious price of Rp 9.9 million.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/focus-issue-beauty-and-health-1447899208",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
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