First Part:<\/p>\n
Plaza Indonesia blends luxury and prestigious shopping<\/p>\n
In celebrating its 15th anniversary on March 15, 2005 (today),
\nPlaza Indonesia will launch a number of expansion projects to
\nmaintain its prestige as one of the most celebrated shopping and
\nentertainment complex in Jakarta.<\/p>\n
Under the Phase 2 Extension Project Plan, Plaza Indonesia will
\nextend its retail space by another 35,000 sq meters, as well as
\nto build a 48-floor exclusive apartment building and a 50-floor
\nprestigious office tower, along with finest lifestyle facilities.<\/p>\n
The expansion project will commence in July 2005 and is
\nscheduled for completion in mid 2007, making Plaza Indonesia not
\nonly as the most modern shopping complex but also as the largest
\nshopping centers in Jakarta.<\/p>\n
The four-story Plaza Indonesia opened for the first time in
\nMarch 1990 as one of the most modern shopping complex in Jakarta.
\nThe opening of the five-star diamond Grand Hyatt Hotel Jakarta on
\nthe same complex a year later further turned Plaza Indonesia as
\nthe most distinguished shopping complex in the city.<\/p>\n
The shopping and entertainment complex provides every shopping
\nneed under one roof with a wide selection of international
\nfashion labels, household products, dining menus and a variety of
\nconsumer lifestyle services.<\/p>\n
With Sogo Department Store as the anchor tenant, Plaza
\nIndonesia shopping center is a home to 233 upscale retailers,
\nincluding numerous flagship boutiques of international brands and
\nfirst class food and beverage (F & B) outlets.<\/p>\n
Thanks to its relentless endeavors in enhancing its zoning and
\ntenant mix as well as in improving its shopping facilities, the
\nshopping complex has lured many more exclusive international
\nretailers.<\/p>\n
Louis Vuitton, Lanvin, Versace, Hermes, Mont Blanc, Gucci,
\nPhilippe Charriol, and Dunhil - to name but a few - are among the
\nmany of the world's top exclusive brands that have established a
\nbusiness partnership with Plaza Indonesia.<\/p>\n
The United Kingdom-based Debenhams Department Store also
\nopened its outlet in the plaza in 2004, along with other
\nexclusive brands like Yves Saint Laurent, Roger Dubuis and
\nCortina Watch.<\/p>\n
With exclusive boutiques of top international luxury brands,
\nthe Plaza provides consumers a first-rate and world-class
\nshopping experience.<\/p>\n
Plaza Indonesia made debut as the most tempting high-end
\nentertainment destination, with the opening of entertainment
\ncenter, eX, in February 2004. Connected to the shopping center,
\nthe two-floor eX uniquely blends art, retail, entertainment
\nfacilities and dining venues.<\/p>\n
The brightly colored eX building is built in contemporary
\nstyle with minimalist exterior and interior. The eX's atrium hall
\nin the main lobby, part of the center's 'young jet set area', is
\nfrequently used as a venue for various appealing events like
\nmusical performances, launching products and fashion shows.
\nSeveral prestigious cafes, such as Star Buck Coffee, are
\navailable at the lobby.<\/p>\n
Fitness enthusiasts can look forward to eX's well-equipped
\nfitness club. The Celebrity Fitness Center on the first and the
\nsecond floor of the eX building is a luxury fitness club that
\nblends sports and entertainment. The center's lockers and waiting
\nrooms next to a cafe are designed in minimalist style, providing
\nfresh atmosphere for those who have just finished taking an
\nexercise. The center is also equipped with sauna and steam.<\/p>\n
If you love for bowling, there is Spincity bowling alley, with
\nsporty and cozy atmosphere. The two-floor Spincity with an area
\nof 3,500 square meters is complete with Alisan Cafe and Q
\nBilliard. The bowling alley comprises 22 lanes made of high
\nquality wooden synthetic.<\/p>\n
Besides fitness center and bowling alley, the eX is also
\nequipped with an exclusive cinema, cafes, beauty salons and new
\noutlets for those who have a passion for collecting car replicas
\nor raising decorated fish.<\/p>\n
\"We are continuing to build more facilities to complete our
\nefforts to create convenience of shopping for our customers. We
\nare striving to meet our customers' needs for facilities and
\nservices as we are committed to the best,\" said PT Plaza
\nIndonesia Realty's General Manager Corporate PR & Tenant
\nRelations Henny Udy.<\/p>\n
For customers' high comfort of shopping, Plaza Indonesia has
\nnot only upgraded its building facilities but also improve the
\nservice. The building's air-conditioning system, for instance,
\nwas upgraded with a new, more efficient chiller system and
\nseveral new handling units that provide cooler indoor
\ntemperature.<\/p>\n
To provide the best possible customer service, Plaza Indonesia
\npays particular attention to the operational details, such as
\nmaking regular checks on shopping center facilities, the parking
\narea, valet parking, air-conditioned mushola (prayer room),
\ntoilets, changing rooms and security devices.<\/p>\n
Since it opened 15 years ago, Plaza Indonesia has also engaged
\nin wide-ranging community service efforts to demonstrate its
\nstrong commitment to corporate social responsibility and to
\nensure its long-term sustainability. In cooperation with Media
\nIndonesia daily, TV stations Metro TV and RCTI, Plaza Indonesia
\nhas provided funds for improving the welfare of teachers and
\nconstructing school buildings and other education-related
\nmatters.<\/p>\n
At least 10 percent of Plaza Indonesia's 7000 employees live
\nin the areas surrounding the shopping center, including those
\nfrom Kebon Kacang and Tanah Abang districts. In response to the
\ngrowing demand for a medium to accommodate the interests of
\nshopping center managements, Plaza Indonesia has pioneered the
\nestablishment of the Indonesian Shopping Center Management
\nAssociation, with Plaza Indonesia's Operational Director, M.
\nSjohrin, as chairman.<\/p>\n
Plaza Indonesia has also given strong support to the city
\nadministration's development programs, such as the construction
\nof a pedestrian sidewalk in front of the shopping center and its
\nparticipation in the Jakarta Great Sale.<\/p>\n
With a wide selection of exclusive items, high quality
\nentertainment facilities, excellent service plus its prime
\nlocation in the center of Jakarta's business district, Plaza
\nIndonesia shopping center has become the most preferred shopping
\nand entertainment destination.<\/p>",
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"sponsor": "Okusi Associates",
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