First Asia Pacific Media Forum opens in Bali<\/p>\n
Rita A. Widiadana, The Jakarta Post, Bali<\/p>\n
Around 300 delegates arrived on Bali on Sunday to participate in
\nthe first Asia Pacific Media Forum (APMF), which will open on
\nMonday morning and run until Tuesday evening.<\/p>\n
The talks will bring together advertising media professionals,
\nagency heads, as well as leaders of media houses, research
\ncompanies, advertisers and other interested parties. One of the
\nkey issues on the agenda will be the rapid changes drastically
\naffecting the media advertising industry on a global scale.<\/p>\n
According to Gunadi Sugiharso, co-chairman of APMF organizing
\ncommittee, the conference was urgently needed to handle the
\nchanging technology and viewing habits as well as media
\nconvergence.<\/p>\n
"The media and advertising landscape has changed so
\nsignificantly. Clients are demanding more professionalism from
\nthe advertising media professionals," Gunadi said.<\/p>\n
"The traditional way of thinking and working in the media and
\nadvertising industry will no longer fit in with the present
\nglobal situation," Gunadi added.<\/p>\n
Indonesia, for instance, now has 12 national television
\nchannels and another two major cable providers. Among print
\nmedia, publications aim at a fragmented market of consumers.<\/p>\n
"Indonesia has few media specialists to cope with the
\nchallenges. In terms of creativity, we are behind Thailand and
\nother neighboring countries," Gunadi said. But, in terms of
\nadvertising expenditure, Indonesia is second only to China.<\/p>\n
The forum, scheduled to be opened by Coordinating Minister for
\nEconomic Affairs Aburizal Bakrie, is mainly aimed at sharing
\nexpertise and improving advertising industry standards.<\/p>\n
The keynote speaker will be Jakob Oetama, chairman and CEO of
\nthe Kompas Gramedia Group. Among specific issues to be addressed
\nwill be the survival of the radio, to be presented by JM
\nHenderson, President and CEO of Research & Rating USA.<\/p>",
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