Factories ordered to be spruced up<\/p>\n
Multa Fidrus, Tangerang<\/p>\n
The Tangerang regency administration, hoping to transform Jl.
\nRaya Serpong into an international business corridor, has ordered
\nindustrial firms along the road to give their factories a
\nmakeover so they will look like showrooms.<\/p>\n
"It is meant to give all of the buildings along the road a
\nsimilar look," said Didin Syamsudin, an official with the
\nTangerang Spatial and Building Layout Agency.<\/p>\n
This effort comes after a change in the regency's master plan
\nthat allows the administration to turn Serpong from an industrial
\narea into an integrated business corridor.<\/p>\n
The Jakarta Post saw dozens of large factories along the 12-
\nkilometer-long Jl. Raya Serpong. Most of them are on the right
\nside of the road heading from Tangerang to Serpong.<\/p>\n
Much of the other side of the road is occupied by the Alam
\nSutra, Vila Melati Mas and Bumi Serpong Damai housing estates,
\nwhose developers have also constructed stores and shopping
\ncenters.<\/p>\n
Didin said former Tangerang regent Syafullah was responsible
\nfor partially turning Serpong into an industrial zone.<\/p>\n
"Since the area is very close to Cisadane River, it is very
\neasy for industries to dump their liquid waste into the river,"
\nhe said with a laugh.<\/p>\n
The regency administration no longer issues permits for
\nfactories along the road, and the Serpong area has now become a
\nhuge residential area with the development of several housing
\nestates.<\/p>\n
"Many multinational companies have also opened offices in
\nSerpong, which has helped accelerate economic growth there,"
\nDidin said.<\/p>\n
The regency administration now wants to turn Serpong into an
\ninternational business corridor similar to Singapore's Orchard
\nRoad.<\/p>\n
The spatial and building layout agency is preparing a
\nblueprint for the corridor, which would cost between Rp 500
\nmillion (US$55,555) and Rp 1 billion. The plans are expected to
\nbe completed in December and construction is scheduled to begin
\nin January 2005.<\/p>",
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"sponsor": "Okusi Associates",
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