Growth in the food and beverage (F&B) industry, especially in the\nfood service sector, is beginning to alter raw material requirements\namong businesses. The increasing number of coffee shops, restaurants,\nand delivery services is driving demand for raw materials that are more\npractical, efficient, and ready to use, in order to maintain product\nconsistency while accelerating operational processes.<\/p>\n
This trend aligns with projections from Euromonitor International,\nwhich estimates the number of food chain outlets in the Asia Pacific\nregion will grow at a compound annual growth rate (CAGR) of 8% over the\n2025-2030 period. This growth is primarily supported by the expansion of\ncoffee and tea businesses. In Indonesia, food delivery services are\nexpected to grow by 13%, the highest in the Asia Pacific region, while\nfood service transactions are projected to increase at a CAGR of 6.6%\nover the same period.<\/p>\n
These shifting market needs are prompting raw material industry\nplayers to adjust their business strategies. One such company is PT\nLautan Natural Krimerindo, which is expanding product development into\nthe liquid raw material category to meet the evolving needs of the food\nand beverage industry. The company has long been known as a producer of\npowdered non-dairy creamer used in both domestic and international\nmarkets. However, developments in the culinary industry are shifting\ncustomer needs from merely product quality towards raw material\nsolutions that can improve operational efficiency.<\/p>\n
Based on the company\u2019s internal research, businesses now require raw\nmaterials that are not only consistent in quality but also more\npractical to use and easy to integrate into standard business\noperations. This condition is evident across various business segments,\nfrom independent coffee shops to large-scale restaurant and caf\u00e9 chains.\nThey need raw materials that can speed up product preparation, maintain\ntaste consistency, and support work efficiency amid intensifying\nindustry competition.<\/p>\n
To address these needs, the company is building a liquid production\nfacility designed to produce various dairy and non-dairy category raw\nmaterials according to customer requirements. The resulting products are\nalso targeted to meet international food safety standards to serve both\ndomestic and export markets. Beyond serving as a production facility,\nthis development also opens opportunities for collaboration with\nindustry players looking to develop liquid products according to their\nrespective market characteristics and needs.<\/p>\n
Chief Commercial Officer of PT Lautan Natural Krimerindo (LNK),\nJuwono Hartanto, said the company wants to engage earlier in the product\ndevelopment process with business partners so that the resulting\nsolutions are truly relevant to consumer needs. \u201cWe genuinely want to be\ninvolved in understanding the specific needs of partners, collaborating\nin creation to ensure the products produced match what consumers\ncurrently need. And our R&D team is ready to support that,\u201d said\nJuwono.<\/p>\n
According to him, the new facility is designed to serve various\ncustomer segments, from coffee chain networks to large-scale companies\nrequiring high production capacity with consistent quality standards.\nThe development of the liquid production facility is one response to the\nevolving dynamics of the F&B industry. Through this step, the\ncompany hopes to strengthen collaboration with industry players while\ndelivering raw material solutions that are more efficient, flexible, and\naligned with continuously changing market needs.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/f-b-industry-growth-drives-shift-in-raw-material-usage-1781797842", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }