Everybody is crazy about Desy Ratnasari<\/p>\n
JAKARTA (JP): It must be the divorce of the year. As starlet
\nDesy Ratnasari filed the petition to end her 13 month marriage
\nwith engineer Trenadi Pramudya, the proceeding was featured in
\nmost local media.<\/p>\n
Everything printed about Desy, one of the most popular
\nactresses in the country, is selling like hot cakes and the print
\nmedia is vying for the most complete and exclusive story. Aksi, a
\ntabloid linked to the Pos Kota group owned by former information
\nminister Harmoko, attracted readers with its screaming headline:
\nHore... Desy Jadi Janda (Hurray... Desy Becomes a Divorcee).
\nOther media reported the 26-year-old celebrity would soon become
\njanda emas, the golden divorcee or even janda millennium,
\ndivorcee of the millennium.<\/p>\n
Forget about journalistic ethics. There is no compassion. Desy
\nis no more than a commodity to be exploited. She is young, rich,
\npretty and will soon be available. In a TV gossip show, she
\ntalked about her plan to divorce with tears in her eyes. And
\npeople want to know more, they want to know every detail about
\nher. \"I am just curious,\" a woman said with C&R (Check and
\nRechek) tabloid in her hand, admitting that she did not pity
\nDesy.<\/p>\n
She has a reason to be curious. In the divorce suit, Desy said
\nthat they were not getting along well. \"It might be a cliche, but
\nthat's it,\" her lawyer, Rohmat Haryadi, said. He denied that
\nthere was another man or another woman involved.<\/p>\n
The story was mentioned not only in yellow newspapers, gossip
\ntabloids or women's magazines, Gatra news weekly raised the issue
\nin its cover story on March 25, which prompting dozens of readers
\nto lodge their complaints.<\/p>\n
A regular reader of Femina women's weekly, upon learning that
\nthe magazine would run a story on Desy in the next edition,
\ndecided that she would not buy it.<\/p>\n
Apparently, many people are fed up with the extensive coverage
\nof Desy. But many others are interested.<\/p>\n
The sales of the 32-page Citra tabloid, with a steady
\ncirculation of over 200,000, increased by 26,000 copies when it
\nran the story in six pages.<\/p>\n
\"Marriage, divorce, scandal or death of a popular artist is
\nalways a hot topic,\" said H. Murtomo, head of the circulation
\ndepartment. He cited the tragedy of the young singer, Nike
\nArdilla from Bandung, who died in a road mishap a few years ago.<\/p>\n
Desy does not seem to be bothered with her rocky marriage and
\nthe huge exposure. She appeared live on RCTI's Academy Award show
\non Wednesday, the day after the first hearing of her divorce
\nsuit.<\/p>\n
Desy built her career as a model after she won a cover girl
\ncontest at the age of 14. Since then she has enjoyed the fame.
\nShe has won several awards for her acting talents and her
\nmelancholic album Tenda Biru (Blue Tent) sold over 800,000
\ncopies. As one of the highest paid actresses, she reportedly
\nreceived between Rp 10 million and Rp 15 million for a TV
\nsinetron (drama series) last year. It is estimated that she
\nearned no less than Rp 150 million a year appearing in
\ncommercials.<\/p>\n
Before her marriage with Pramudya, there were reports that
\nAbdul Latief, a 57-year-old divorcee who was then the minister of
\nmanpower, had tried to win her hand. He denied the reports and
\nDesy said that while she was close to Latief, there had been no
\naffairs between them.<\/p>\n
Desy said that her marriage had been difficult since last
\nSeptember. In November, Pram - as her estranged husband is called
\n- left Desy's house in Bintaro housing complex, Tangerang, south
\nof Jakarta. It was revealed that prior to the marriage, Pram had
\nto sign an agreement about the split of their properties, meaning
\nthat he would not have rights to Desy's wealth.<\/p>\n
On Tuesday, when the court in Sukabumi, 80 kilometers south of
\nhere, opened the hearing, hundreds of journalists flocked the
\ncourt room.<\/p>\n
\"Team for the Coverage of Desy's Divorce\" was written on a
\npiece of paper posted on a car. Later in the day, all private
\ntelevision stations broadcast it as a hot item.<\/p>\n
As Pram did not really want a divorce, he asked the court to
\ngive him more time to think about it. The hearing was adjourned
\nfor two weeks.<\/p>\n
The case is not over. But even if the court had rendered a
\ndecision, Desy's fairy tale would continue. As long as she
\nremains in the media spotlight, people will be curious to know
\neverything about her.<\/p>\n
Socio-psychologist Darmanto Jatman from the University of
\nDiponegoro in Semarang noted that the society is crazy about Desy
\nbecause of the media.<\/p>\n
Under the Soeharto regime, the media - which was heavily
\ncontrolled by the government - became the only source of
\ninformation for the people. This explains why the media plays
\nsuch a big role in society, according to Darmanto.<\/p>\n
\"What is considered important by the media becomes important
\nfor the people. Just like advertisement creates desire in people
\nfor things they do not really need. The media creates curiosity.
\nThis is called capitalism in information,\" he said. (sim)<\/p>",
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