{
    "success": true,
    "data": {
        "id": 1398831,
        "msgid": "ericssons-x-change-program-1447893297",
        "date": "1998-05-14 00:00:00",
        "title": "Ericsson's 'X-Change' program",
        "author": null,
        "source": "JP",
        "tags": null,
        "topic": null,
        "summary": "Ericsson's 'X-Change' program JAKARTA (JP): Cellular telephone producer Ericsson announced a new marketing strategy yesterday which allows customers to trade in their used Ericsson cellular phones for newer models to maintain their market in the country. PT Ericsson Indonesia's president, Mats Olsson, said the \"X- Change\" program was the company's strategy to attract buyers and to grab the existing market during the slowdown in business.",
        "content": "<p>Ericsson's 'X-Change' program<\/p>\n<p>JAKARTA (JP): Cellular telephone producer Ericsson announced a<br>\nnew marketing strategy yesterday which allows customers to trade<br>\nin their used Ericsson cellular phones for newer models to<br>\nmaintain their market in the country.<\/p>\n<p>PT Ericsson Indonesia's president, Mats Olsson, said the \"X-<br>\nChange\" program was the company's strategy to attract buyers and<br>\nto grab the existing market during the slowdown in business.<\/p>\n<p>The new program will begin tomorrow and last until June 18.<br>\nCustomers can trade in their cellular phones at certain Ericsson<br>\ncounters.<\/p>\n<p>The program also coincides with yesterday's launching of<br>\nEricsson's new GF 788c model.<\/p>\n<p>Olsson admitted that the market had slowed down because of the<br>\nworsening economy, but said the company had to proceed with the<br>\nlaunching of the new model.<\/p>\n<p>\"It is a difficult time we are facing, but if we have to<br>\nlaunch it then we must do it,\" Olsson said. (das)<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/ericssons-x-change-program-1447893297",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}