{
    "success": true,
    "data": {
        "id": 1442588,
        "msgid": "ericsson-predicts-improved-sales-1447893297",
        "date": "1999-08-13 00:00:00",
        "title": "Ericsson predicts improved sales",
        "author": null,
        "source": "JP",
        "tags": null,
        "topic": null,
        "summary": "Ericsson predicts improved sales JAKARTA (JP): The local subsidiary of Swedish telecommunications group PT Ericsson Indonesia projects its cellular phone sales this year will exceed last year's 100,000 units, an executive of the company said. Ericsson Indonesia director Susanto Sosilo said on Thursday he based his sales projection on the government's prediction that mobile phone users in the country would increase to 1.5 million this year, from 984,000 last year.",
        "content": "<p>Ericsson predicts improved sales<\/p>\n<p>JAKARTA (JP): The local subsidiary of Swedish<br>\ntelecommunications group PT Ericsson Indonesia projects its<br>\ncellular phone sales this year will exceed last year's 100,000<br>\nunits, an executive of the company said.<\/p>\n<p>Ericsson Indonesia director Susanto Sosilo said on Thursday he<br>\nbased his sales projection on the government's prediction that<br>\nmobile phone users in the country would increase to 1.5 million<br>\nthis year, from 984,000 last year.<\/p>\n<p>\" But in the first half alone, the number of cell phone users<br>\nhas expanded to 1.7 million,\" Susanto said.<\/p>\n<p>He observed that 56 percent of the subscribers were young<br>\npeople below the age of 30 who were fashion-driven customers.<\/p>\n<p>\"Hence there is a trend to 'wear' cell phones as accessories.<br>\nThis is the trend we are riding on to penetrate the market,\"<br>\nSusanto said at the launching of Ericsson's latest product T10s.<\/p>\n<p>Susanto said the company's sales growth was generated mainly<br>\nby its high-end popular products, including its T18s model, which<br>\nhad sold some 30,000 units within two months of its May launch.<\/p>\n<p>He said his company would this year launch seven new handsets<br>\nof its three newly established A,R and T series.<\/p>\n<p>\"The A class is for those looking for an easy-to-use phone at<br>\na reasonable price, the R class for those demanding high<br>\nperformance and complete features, and the T class is for those<br>\nwilling to pay for a sophisticated phone that appeals to their<br>\nemotions.\"<\/p>\n<p>Sold in five bright colors, and with numerous additional<br>\nfeatures, such as a vibrator alert, the dual band T10s with its<br>\nrange of features and functions is aimed at the fashion-<br>\nconscious.<\/p>\n<p>According to the company, T10s will hit the market later this<br>\nmonth with a price tag of Rp 1.5 million (US$215). (01)<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/ericsson-predicts-improved-sales-1447893297",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}