{
    "success": true,
    "data": {
        "id": 1125043,
        "msgid": "equil-clarifies-1447899208",
        "date": "2005-11-30 00:00:00",
        "title": "EQUIL clarifies",
        "author": null,
        "source": "JP",
        "tags": null,
        "topic": null,
        "summary": "EQUIL clarifies We wish to comment on the article Build strong local brands before going regional, warns Kotler, which appeared in The Jakarta Post on Nov. 25. We fully concur with the writer that indeed some local and regional events still use imported water as a sign of their inferiority complex for local products, and their esteemed regard for things imported.",
        "content": "<p>EQUIL clarifies<\/p>\n<p>We wish to comment on the article Build strong local brands<br>\nbefore going regional, warns Kotler, which appeared in The<br>\nJakarta Post on Nov. 25.<\/p>\n<p>We fully concur with the writer that indeed some local and<br>\nregional events still use imported water as a sign of their<br>\ninferiority complex for local products, and their esteemed regard<br>\nfor things imported.<\/p>\n<p>However, the article has erred on two counts:<\/p>\n<p>* \"Foreign bottled mineral water was served to the<br>\npanelist...\" The natural mineral water served to the panelists<br>\nwas indeed and proudly, the product of Indonesia with its strong<br>\nbrand already well known in the ASEAN region. The product, EQUIL,<br>\nwas born and grown in Indonesia, and has also been exported to<br>\nEurope and the Middle East. EQUIL also won the Laurent Perrier<br>\nChampagne Award in the Netherlands in 2004.<\/p>\n<p>* \"...host Indonesia has many local mineral water brands<br>\nattractive enough to prompt ...\"<br>\nThe sentence should read \"... host Indonesia has many local<br>\nbottled drinking water brands to prompt...\"<\/p>\n<p>Reason: There is only one natural mineral water in Indonesia<br>\nwith the brand EQUIL. The other so called \"mineral waters\" that<br>\nthe writer has in mind are just bottled drinking water, or Air<br>\nminum dalam kemasan.<\/p>\n<p>Here, once again, the Post has failed to differentiate natural<br>\nmineral water from bottled drinking water, thus perpetuating  the<br>\nconfusion that has long existed in the minds of many Indonesian<br>\nconsumers.<\/p>\n<p>We have written to your paper several times on this issue, and<br>\nwe even offer to do a presentation before your editors and<br>\nreporters so that similar mistakes can be avoided. Our offer is<br>\nstill open.<\/p>\n<p>MORGEN SUTANTO, EQUIL, Jakarta<\/p>\n<p>Note: Thank you for the clarification.<\/p>\n<p>--Editor<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/equil-clarifies-1447899208",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}