Epson targets 50% sales increase<\/p>\n
JAKARTA (JP): PT Epson Indonesia, the marketing arm of
\nJapanese firm Seiko Epson Corp, is aiming for a 50 percent
\nincrease in sales to US$33 million this year from $22 million in
\nthe previous year.<\/p>\n
Company general manager, Yamamoto Kazuyoshi told The Jakarta
\nPost that the company's sales volume is also expected to grow by
\n70 percent to 170,000 in 2001 from 100,000 units last year.<\/p>\n
He said the target was based on optimism that domestic demand
\nfor inkjet and laser printers would continue to grow this year.<\/p>\n
He noted however that demand for dotmatrix printers would
\ncontinue to decline.<\/p>\n
\"We've received more and more orders for inkjet and laser
\nprinters from large companies,\" he said, but he was reluctant to
\nprovide further details.<\/p>\n
He was speaking prior to the opening of Epson's showroom,
\ncalled Epson Square, in the country's largest electronics
\nshopping center, Mangga Dua Mall.<\/p>\n
Last year, inkjet and laser printers accounted for 35 percent
\nof Epson's total sales, while dotmatrix printers accounted for
\nthe remaining 65 percent, Yamamoto said.<\/p>\n
He also said that Epson had about 22 percent of the country's
\ninkjet and laser printer market share last year, while Canon
\nprinters had 40 percent, and Hewlett Packard 25 percent. The
\nremainder was taken by Rexmark printers and other brands, he
\nadded.<\/p>\n
\"We're optimistic about increasing our inkjet and laser
\nprinter market share to 30 percent this year,\" he said, adding
\nEpson would spend more on new product promotion this year too.<\/p>\n
Epson also had about 95 percent of the country's dotmatrix
\nprinter market share last year, followed by Panasonic and Rexmark
\nproducts, Yamamoto said.<\/p>\n
According to him, 80 percent of total printer domestic sales
\nlast year came from inkjet and laser printers, while the
\nremaining 20 percent was from dotmatrix printers.<\/p>\n
He said that Epson's products had been distributed by PT
\nMetrodata until October last year, when Seiko Epson Corp
\nestablished Epson Indonesia as its marketing arm in the country.<\/p>\n
Apart from printers, Epson Indonesia also sells scanners,
\ncameras and projectors.<\/p>\n
Epson's inkjet and dotmatrix printers sold on the domestic
\nmarket are manufactured by Seiko Epson's subsidiary PT Indonesia
\nEpson Industry in Cikarang, which started operations in 1994.
\nLaser printers, scanners, projectors, and digital cameras are
\nimported from Singapore and Japan.(05)<\/p>",
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