The development of the digital economy, supported by increasing\ninternet penetration, has driven the widespread use of digital trading\nplatforms as transaction media for Indonesian consumers. For business\noperators, the intensifying digital transactions not only open wider\nmarket opportunities but also demand continuous adaptive capacity to\nmeet current consumer dynamics and expectations.<\/p>\n
However, there remain business operators requiring guidance in\nimplementing responsible sales practices. Amid accelerating digital\ncommerce expansion, discrepancies between product claims and the quality\nreceived by consumers could potentially violate consumer protection\nprinciples whilst weakening public confidence in the digital trading\necosystem.<\/p>\n
Recognising this urgency, the Ministry of Trade, through the\nDirectorate General of Consumer Protection and Business Order, has\nsynergised with Lazada Indonesia and Lampu.id to involve more than 250\nbusiness operators in strengthening digital commerce quality standards.\nThrough the training programme \u201cQuality and Trust: Keys to Building\nConsumer Loyalty and Best-Selling Products in the Market\u201d, business\noperators are educated that quality is the foundation of success, as\nsales growth cannot be sustained without consistently built consumer\ntrust.<\/p>\n
\u201cThe Ministry of Trade is present to ensure a healthy, fair, and\nsustainable business climate. Consumer protection is not meant to\ncomplicate business operators, but to build a trusted market where\nhonesty, compliance, and innovation go hand in hand. To this end,\nregulatory effectiveness can only be achieved through close\ncollaboration with business operators to realise an orderly and\nequitable business ecosystem and empowered consumers,\u201d said Moga\nSimatupang, Director General of Consumer Protection and Business\nOrder.<\/p>\n
Strengthening regulation and synergy with marketplaces represent\ntangible state presence in protecting Indonesian consumers. As an\ne-commerce platform in Indonesia, Lazada Indonesia is committed to\nstrengthening a responsible digital trading ecosystem.<\/p>\n
\u201cWe continue to work to deliver safe and transparent digital\ntransaction experiences through integrated surveillance systems and\nclear refund policies. At the same time, we encourage business operators\nto improve product and service quality to deliver authentic and quality\nproducts to Indonesian consumers. This effort is part of our commitment\nto building long-term trust and increasing customer satisfaction,\u201d said\nBudi Primawan, Vice President Government Affairs, Lazada Indonesia.<\/p>\n
Through constructive participation, Lampu.id has taken a role in\nexpanding programme reach through community network utilisation and\npublication channels to optimise initiative benefits. By engaging\nexperts from diverse backgrounds, business operators are equipped not\nonly to strengthen consumer protection from various digital transaction\nrisks but also maintain quality consistency and establish creative\nmarketing practices whilst upholding integrity.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/enhancing-product-quality-and-digital-consumer-protection-1773557597", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }