{
    "success": true,
    "data": {
        "id": 1624367,
        "msgid": "eid-al-fitr-and-fleet-demand-drive-64-percent-increase-in-suzuki-sales-in-february-2026-1773903082",
        "date": "2026-03-19 12:39:39",
        "title": "Eid al-Fitr and Fleet Demand Drive 64 Percent Increase in Suzuki Sales in February 2026",
        "author": "Israr Itah",
        "source": "REPUBLIKA",
        "tags": "",
        "topic": "Business",
        "summary": "PT Suzuki Indomobil Sales recorded a remarkable 64 percent surge in retail sales in February 2026 compared to the previous month, signalling positive momentum for Indonesia's automotive industry. The increase was driven by heightened demand ahead of Ramadan and Eid al-Fitr for family mobility needs, as well as growing fleet purchases to support business and national logistics operations. The New Carry pickup truck dominated sales, contributing 64 percent of the total, with commercial vehicles accounting for the majority of the portfolio.",
        "content": "<p>REPUBLIKA.CO.ID, JAKARTA \u2014 PT Suzuki Indomobil Sales (SIS) recorded\nan impressive performance at the start of 2026. According to the latest\ndata released by the company, the manufacturer with the S logo achieved\na 64 percent jump in retail sales in February 2026 compared to the\nprevious month.<\/p>\n<p>This sharp increase serves as a positive signal for the national\nautomotive industry, while reinforcing Suzuki\u2019s position as one of the\nkey players in the domestic market.<\/p>\n<p>Dony Saputra, Deputy to the 4W Sales &amp; Marketing Director of PT\nSIS, revealed that two fundamental factors triggered this positive\ntrend. The first is the Seasonal Index.<\/p>\n<p>\u201cAhead of the Ramadan and Eid al-Fitr months, there is a significant\nincrease in vehicle demand for family mobility needs,\u201d Dony stated in\nhis comments on Wednesday (18\/3\/2026).<\/p>\n<p>According to Dony, the public tends to update or purchase new\nvehicles in preparation for the Eid homecoming.<\/p>\n<p>The second factor is the growth in fleet or bulk demand. The need for\nlarge-scale operational units to support the smooth running of business\nand national logistics has also boosted sales figures, particularly in\nthe commercial vehicle sector.<\/p>\n<p>Looking deeper into the sales composition, the New Carry remains the\nmainstay of Suzuki in Indonesia. This legendary pickup dominates with a\ncontribution of 64 percent from total sales. This aligns with the\ncategory composition where commercial vehicles contribute 64 percent,\nwhile passenger vehicles stand at 36 percent.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/eid-al-fitr-and-fleet-demand-drive-64-percent-increase-in-suzuki-sales-in-february-2026-1773903082",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}