{
    "success": true,
    "data": {
        "id": 1606032,
        "msgid": "economic-activity-reviving-umkm-e-commerce-transactions-surge-in-disaster-affected-regions-1773244382",
        "date": "2026-03-11 21:30:56",
        "title": "Economic Activity Reviving: UMKM E-Commerce Transactions Surge in Disaster-Affected Regions",
        "author": "",
        "source": "VIVA",
        "tags": "bisnis",
        "topic": "Economy",
        "summary": "Economic activity in disaster-affected areas of Aceh, North Sumatra, and West Sumatra is recovering, with e-commerce transactions for micro, small and medium enterprises (UMKM) surging from 1.03 million in late January to 7.46 million by early March 2026. The recovery has been driven by restored telecommunications infrastructure across 11,143 base transceiver stations and the government's \"UMKM Sumatra Rising\" programme, which partners with major e-commerce platforms to help affected sellers reach customers.",
        "content": "<p>Economic activity amongst residents in disaster-affected areas of\nAceh, North Sumatra (Sumut), and West Sumatra (Sumbar) is beginning to\nrecover gradually. This is reflected in the increasing transactions of\nmicro, small and medium enterprise (UMKM) products through e-commerce\nplatforms in recent weeks.<\/p>\n<p>Based on data from the Task Force for Accelerated Rehabilitation and\nReconstruction (Satgas PRR) tracking UMKM developments through 4 March\n2026, the number of transactions reached 7,461,422, a significant\nincrease compared to 23 January 2026, which recorded around 1,029,598\ntransactions. The data was compiled from sales activities across several\ndigital platforms including Tokopedia, TikTok, and Shopee.<\/p>\n<p>Breaking down the figures by province, transaction growth is evident\nacross each region. In Aceh, transactions totalled approximately 10,230\non 4 February and increased to 24,841 by 4 March.<\/p>\n<p>Meanwhile, in North Sumatra, e-commerce transactions recorded 285,737\non 4 February and rose significantly to approximately 2,162,858 by 4\nMarch.<\/p>\n<p>In West Sumatra, transactions totalled 1,867,456 on 4 February and\nincreased to approximately 2,173,688 by 4 March.<\/p>\n<p>Beyond transaction volume, the number of UMKM products marketed\nthrough digital platforms has remained stable. Aceh has approximately\n1,396 UMKM products marketed through e-commerce, North Sumatra has 631\nproducts, and West Sumatra has around 101 products.<\/p>\n<p>The increase in digital trading activity has been supported by the\nrecovery of telecommunications infrastructure in the disaster-affected\nregions. The Task Force for Accelerated Rehabilitation and\nReconstruction recorded that 11,143 base transceiver stations (BTS) that\nwere previously affected across the three provinces have now returned to\noperation or fully recovered. This comprises 3,815 BTS in Aceh, 5,845\nBTS in North Sumatra, and 1,483 BTS in West Sumatra.<\/p>\n<p>With the restoration of telecommunications networks, residents can\nagain access communication and internet services, including conducting\ne-commerce activities through digital platforms.<\/p>\n<p>Furthermore, the increase in digital trading activity is also\nattributable to the \u201cUMKM Sumatra Rising\u201d programme launched by Minister\nof UMKM Maman Abdurrahman to assist UMKM operators in disaster-affected\nareas to continue marketing their products.<\/p>\n<p>The programme is implemented through partnerships with major\ne-commerce platforms including Shopee, Tokopedia, TikTok Shop, and\nLazada, featuring a dedicated landing page displaying products from\nUMKMs in Aceh, North Sumatra, and West Sumatra.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/economic-activity-reviving-umkm-e-commerce-transactions-surge-in-disaster-affected-regions-1773244382",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}