{
    "success": true,
    "data": {
        "id": 1650039,
        "msgid": "earth-hour-momentum-bri-promotes-sustainability-through-concrete-actions-in-the-workplace-1775104101",
        "date": "2026-04-01 20:44:15",
        "title": "Earth Hour Momentum: BRI Promotes Sustainability Through Concrete Actions in the Workplace",
        "author": "",
        "source": "VIVA",
        "tags": "bisnis",
        "topic": "Banking",
        "summary": "In the wake of Earth Hour, PT Bank Rakyat Indonesia (BRI) is reinforcing its commitment to environmental sustainability by integrating energy-efficient practices into daily operations, such as adopting LED lighting, optimising office facilities, and promoting habits like unplugging electronics. The bank is advancing green initiatives, including the installation of solar panels in 152 work units and operating 926 eco-friendly vehicles by the end of 2025, which have already reduced operational emissions by 9.6% compared to 2022 levels. These efforts underscore BRI's strategic focus on responsible business practices that contribute to lower emissions and foster an environmentally conscious workplace culture.",
        "content": "<p>The recent Earth Hour event has once again highlighted the importance\nof collective action in preserving environmental sustainability. Even\nthough the lights have been turned back on, efforts to save energy and\nreduce emissions must continue in everyday activities.<\/p>\n<p>Since its initiation in 2007, Earth Hour has evolved into a global\nmovement involving millions of participants in over 180 countries. The\nact of switching off lights for one hour serves as a symbol that simple\nsteps taken together can have a real impact on the planet.<\/p>\n<p>Participation in Earth Hour across various cities worldwide has been\nrecorded to reduce electricity consumption by 10\u201315% in one hour. In\nIndonesia, the movement saves around 300 MW of electricity in one hour,\nequivalent to the needs of approximately 200,000 households or up to\n700,000 people. This achievement demonstrates that collective action\ndelivers significant impact.<\/p>\n<p>In line with this spirit, PT Bank Rakyat Indonesia (Persero) Tbk, or\nBRI, continues to integrate sustainability principles into work\nactivities through concrete measures. This is manifested in energy\nmanagement in the workplace, such as the use of energy-saving technology\n(including LED lights), optimisation of office facility operations like\nlift usage, and energy efficiency habits such as turning off and\nunplugging electronic devices when not in use.<\/p>\n<p>These efforts are strengthened by the development of green building\nconcepts, digitalisation of banking products and services, and supported\nby the utilisation of new renewable energy in the company\u2019s\noperations.<\/p>\n<p>BRI\u2019s Director of Legal &amp; Compliance, Mahdi Yusuf, stated that\nthe company continues to strengthen sustainable practices consistently\nacross all work lines.<\/p>\n<p>\u201cAt BRI, sustainability is implemented as part of daily work\nactivities. This step not only contributes to emission reductions but\nalso shapes a work culture that is more aware of environmental impacts.\nSustainability serves as a strategic foundation for the company in\nconducting business responsibly,\u201d he said.<\/p>\n<p>BRI is also developing initiatives through the implementation of the\nGreen Network. By the end of 2025, the company will have utilised\nrenewable energy through the installation of solar panels in 152 work\nunits and operated 926 environmentally friendly vehicles. These\ninitiatives contribute to a 9.6% reduction in operational emissions\ncompared to the 2022 baseline year.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/earth-hour-momentum-bri-promotes-sustainability-through-concrete-actions-in-the-workplace-1775104101",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}