Dutch Ahold takes 1st step into Indonesia<\/p>\n
ZAANDAM, Netherlands (Reuter): Dutch supermarkets group Ahold
\ntook its first step into the Indonesian market on Thursday, and
\nannounced the opening of its Asia Pacific regional headquarters
\nin Singapore at the beginning of November.<\/p>\n
The retailer said it had signed a deal with Indonesian
\nproperty developer PSP to set up a modern supermarket chain
\nacross Indonesia.<\/p>\n
The Indonesian deal marked the initial step in a long-term
\nplan for a strong presence in various countries in the Asian
\nPacific region, it added.<\/p>\n
Ahold, which owns the largest supermarket chain in the
\nNetherlands, said the Singapore headquarters would \"serve as a
\nregional base for current and future ventures to bring
\nsupermarket knowledge and experience to Asian countries.\"<\/p>\n
No financial details of the deal were given.<\/p>\n
Ahold, which owns six retail chains in the United States and
\nalso operates in Portugal, the Czech Republic and Poland, made a
\nnet profit of 222.1 million guilders (US$138.1 million) in the
\nfirst half of 1995.<\/p>\n
Commenting on the Indonesian supermarket venture, PSP's
\npresident Trijono Gondokusumo said: \"The technical agreement and
\nthe retail and distribution expertise Ahold is going to provide
\nare very important to becoming a leading modern supermarket
\noperator in Indonesia.\"<\/p>\n
PSP is a public quoted company and is affiliated with the
\nDharmala Group. It has annual sales of around $1.7 billion and
\noperates in real estate, construction and retailing in Indonesia
\nand other countries, Ahold said in a statement.<\/p>\n
It said the Singapore office would be headed by Henk Baakman,
\nthe newly appointed Ahold president of Asia Pacific.<\/p>\n
\"We see Indonesia as an ideal country for significant growth
\nin supermarketing in the future,\" Edward Moerk, a member of
\nAhold's executive board for development, said in the statement.<\/p>\n
\"Consumers there are ready for attractive stores and advances
\nin retailing,\" he added.<\/p>",
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