Drive on billboard language to continue<\/p>\n
JAKARTA (JP): Around 2,000 billboards, signs and banners
\naround the city still bear foreign names or wording despite a
\nnational campaign to use proper Indonesian.<\/p>\n
Unless they are changed, they may be targeted in a Sept. 25
\nraid, the city administration's director of social and political
\naffairs, Bagus Suharyono said yesterday.<\/p>\n
The campaign launched last May by President Soeharto supported
\ncity policies prohibiting unnecessary foreign words on
\nbillboards, signs, commercials and banners.<\/p>\n
The Language Development Center of Bahasa Indonesia has also
\npublished related guidelines and lists of Indonesian words for
\nforeign terms.<\/p>\n
The 1992 city rule says foreign names and words may be used on
\na limited basis for trademarks of goods whose production centers
\nare overseas and local branches of foreign companies.<\/p>\n
Since the campaign began, Bagus noted, there has been a
\npositive response through many self-initiated changes in
\nbillboards and name signs.<\/p>\n
However the operation is necessary as many parties still lack
\nawareness of promoting their own language, he said.<\/p>\n
Bagus was accompanied by executives of the Jakarta Chamber of
\nCommerce and Industry. They announced a one-day information
\nsession on the legal aspects of changing names for the business
\nsector on Sept. 19.<\/p>\n
The event will be held at Hotel Wisata Internasional in
\nCentral Jakarta.<\/p>\n
Oke F. Supit, the chamber's chairman, said many entrepreneurs
\nhave asked about problems raised in name changing as they are
\ntied up by contracts with foreign partners.<\/p>\n
The entrepreneurs have raised concerns about possible costs
\nand time wasted if they change names, Oke said.<\/p>\n
Oke said the session will include explanation that as long as
\nthe contracts are effective, names need not be changed.<\/p>\n
However they should be ready with new names when contracts are
\nrenewed, he said.<\/p>\n
\"Manufacturers who are not license holders of foreign
\ntrademarks should also use Indonesian names for their products,\"
\nOke said, citing the trademark of the 'Goldstar' shoes.<\/p>\n
\"However many manufacturers say they need to use foreign names
\nto be able to market their products both overseas and in the
\ncountry,\" Oke said. Such manufacturers should be convinced that
\nproduct quality, not brand name, is a stronger factor to secure
\nmarkets, he added. (anr)<\/p>",
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"sponsor": "Okusi Associates",
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