{
    "success": true,
    "data": {
        "id": 1957816,
        "msgid": "dpr-commission-vii-suggests-sarinahs-msme-marketing-model-should-be-replicated-regionally-1788437343",
        "date": "2026-09-03 18:27:31",
        "title": "DPR Commission VII Suggests Sarinah's MSME Marketing Model Should Be Replicated Regionally",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Economy",
        "summary": "The Deputy Chair of Commission VII of the Indonesian House of Representatives, Chusnunia Chalim, has called for the marketing model used for MSMEs at Sarinah to be implemented in other regions. She highlighted that providing high-quality retail space is essential to help local products compete against imports.",
        "content": "<p>The Deputy Chair of Commission VII of the Indonesian House of\nRepresentatives (DPR RI), Chusnunia Chalim, believes that the marketing\nconcept for micro, small, and medium enterprises (MSMEs) through the\ntenants available at Sarinah, Jakarta, needs to be duplicated by other\nregions outside of Jakarta.<\/p>\n<p>She stated that the primary challenge currently facing MSMEs is\nmarketing. According to her, Sarinah has now become a hub for MSMEs with\na standard that is accessible to the general public.<\/p>\n<p>\u201cThis is a source of hope for our MSMEs, because our MSMEs have long\nstruggled with marketing issues,\u201d Chuscunia said during a working visit\nby Commission VII of the DPR RI to Sarinah, Jakarta, on Thursday.<\/p>\n<p>Because MSMEs face marketing difficulties, she noted that domestic\nproducts ultimately lose out to imported goods. Despite issues regarding\npricing, she emphasised that all parties must demonstrate support for\nMSMEs.<\/p>\n<p>\u201cIf we are talking about supporting local products, Sarinah serves as\na concrete example,\u201d she said.<\/p>\n<p>She noted that Sarinah hosts approximately 500 MSME tenants. However,\nshe added that Indonesia has around 65 million MSMEs that also require\nsimilar strategic consideration.<\/p>\n<p>Furthermore, she urged MSME owners who have achieved success after\nappearing at Sarinah to assist in improving the quality of MSMEs that\nare still in the developmental stage.<\/p>\n<p>\u201cPerhaps the success stories found here can be shared with other\nMSMEs that have not yet experienced the benefits of having access to\nsell in a venue like this,\u201d she concluded.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/dpr-commission-vii-suggests-sarinahs-msme-marketing-model-should-be-replicated-regionally-1788437343",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}