{
    "success": true,
    "data": {
        "id": 1817016,
        "msgid": "djki-destroys-evidence-of-counterfeit-lacoste-brand-violations-worth-nearly-idr-1-billion-1782129250",
        "date": "2026-06-22 17:42:47",
        "title": "DJKI Destroys Evidence of Counterfeit Lacoste Brand Violations Worth Nearly IDR 1 Billion",
        "author": "",
        "source": "CNN_ID",
        "tags": "",
        "topic": "Legal",
        "summary": "Indonesia's Directorate General of Intellectual Property (DJKI) has destroyed 567 items of counterfeit Lacoste merchandise with an estimated retail value of IDR 940.4 million. The action follows a settlement between the rights holder and a local company, underscoring the government's commitment to intellectual property enforcement. Officials emphasised that such violations harm brand owners, mislead consumers, and disrupt fair business competition.",
        "content": "<p>The Directorate General of Intellectual Property (DJKI) under the\nMinistry of Law has destroyed 567 pieces of evidence from a Lacoste\ntrademark infringement case, with an estimated economic value reaching\nnearly IDR 1 billion. The destruction follows the resolution of the\ntrademark violation handled by Civil Service Investigators (PPNS) of\nDJKI and demonstrates the state\u2019s commitment to protecting intellectual\nproperty rights and maintaining a healthy and fair trading climate.\nDirector General of Intellectual Property, Hermansyah Siregar, explained\nthat the activity was a follow-up to the handling of the infringement\ncase, which was resolved through a peace mechanism between PT Terra\nStore and Lacoste. He stated that the case resolution was carried out to\nprovide protection and legal enforcement of intellectual property. This\nprotection is not only for rights holders but also to create legal\ncertainty, maintain fair business competition, protect consumers, and\nencourage a conducive investment climate. \u201cMore than just destroying\nevidence, this activity shows that the state is present to safeguard the\nintegrity of the intellectual property system, provide legal certainty\nfor business actors, and strengthen public and international trust in\nIndonesia\u2019s intellectual property protection system,\u201d Hermansyah said in\na written statement on Monday (22\/6). Meanwhile, DJKI\u2019s Director of Law\nEnforcement, Arie Ardian Rishadi, explained that the destroyed evidence\nconsisted of 135 jerseys, 42 training pants, 25 jackets, 204 shirts, 32\nsweaters, 9 polo t-shirts, 91 t-shirts, and 29 boxers. All these items\nhave now been destroyed as part of the implementation of the parties\u2019\nagreement, which has obtained legal certainty. Arie stated that based on\ncalculations using the retail price of similar genuine products on the\nmarket, the total evidence had an estimated economic value of around IDR\n940.4 million. This value indicates the significant potential losses\nthat could arise if products using the trademark without rights were\ncirculated in the community. \u201cThis destruction of evidence is not merely\nan administrative obligation, but a concrete step to prevent greater\nlosses for trademark owners, consumers, and the business world,\u201d said\nArie. \u201cTrademark infringement not only harms the rights owner but also\nhas the potential to mislead consumers and disrupt fair business\ncompetition,\u201d he explained. Furthermore, Arie emphasised that a\ntrademark is an intellectual property asset with high economic value\nbecause it represents the quality, reputation, investment, and trust\nbuilt by the rights holder over many years. Therefore, he stressed,\ntrademark protection is an important part of creating a conducive and\ncompetitive business ecosystem. DJKI reaffirmed its commitment to\nproviding protection for intellectual property rights and ensuring that\nevery violation is handled professionally, proportionally, and in\naccordance with applicable legal provisions. DJKI also appreciated the\ncooperative attitude of the parties who respected the legal process and\nimplemented all peace agreements properly. \u201cTherefore, DJKI urges\nbusiness actors to always ensure that trademark use is carried out\nlegally and does not violate the rights of other parties,\u201d said Arie.\n\u201cThe public is also encouraged to purchase genuine products as a form of\nsupport for intellectual property protection and the creation of fair\nbusiness competition. Trademark protection can be obtained by\nregistering the trademark through DJKI to gain exclusive rights and\nlegal certainty over its use,\u201d he continued. Going forward, Arie\nmentioned that DJKI will continue to strengthen synergy with rights\nholders, law enforcement officials, relevant ministries and agencies,\nand all stakeholders to create a safe, healthy, and competitive\nintellectual property ecosystem. This step is considered in line with\nthe government\u2019s efforts to drive national economic growth based on\ninnovation and creativity. \u201cDJKI also encourages the public who wish to\nfile complaints and mediation regarding intellectual property violation\ncases to do so via the website pengaduan.dgip.go.id,\u201d Arie stated.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/djki-destroys-evidence-of-counterfeit-lacoste-brand-violations-worth-nearly-idr-1-billion-1782129250",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}