Indonesia\u2019s digital economic ecosystem continues to transform towards\na new era focused on strengthening the capacity and competitiveness of\nMicro, Small, and Medium Enterprises (MSMEs). In conjunction with\nNational Batik Day on 2 October and as a precursor to the National\nOnline Shopping Day (Harbolnas) in December, Tokopedia and TikTok Shop\nIndonesia have officially launched the \u2018Waktuna Start Jualan Nyaman,\nSpecial Collaboration Perayaan Beli Lokal\u2019 campaign.<\/p>\n
This strategic move is focused on expanding market access for local\nproducts through a discovery commerce approach. This content-based\ntrading model is considered capable of fundamentally changing how\nconsumers interact with and discover premium products on digital\nplatforms.<\/p>\n
Stephanie Susilo, President Director of Tokopedia and TikTok Shop\nIndonesia, explained that discovery commerce introduces a new mechanism\nwhere product discovery no longer relies solely on search bars, but\nrather through inspiring, authentic, and creative visual content.\nAccording to Tokopedia\u2019s internal data, orders generated through live\nsessions and short videos have experienced significant increases of 59\nper cent and 135 per cent, respectively, while the participation of\naffiliate creators has boosted business orders by up to 170 per\ncent.<\/p>\n
\u201cNo matter how small a business is, it now has the opportunity to be\ndiscovered, recognised, and chosen by consumers thanks to the power of\ncontent. With connectivity that has reached approximately 98 per cent of\npopulated areas, our focus is shifting from encouraging MSMEs to enter\nthe digital realm to helping increase productivity and competitiveness\nthrough capacity building and market expansion,\u201d stated Stephanie Susilo\nin Solo on Monday (21\/9\/2026).<\/p>\n
Stephanie noted that this great potential aligns with projections for\nthe national digital economy value, which is expected to reach between\n180 billion USD (IDR 2,790 trillion) and 340 billion USD (IDR 2,880\ntrillion) by 2030. This rapid growth is primarily supported by the\nacceleration of the e-commerce industry, digital financial services, and\ninclusive content-based business models.<\/p>\n
In regions such as Solo, Central Java, MSMEs have proven to play a\nvital role, contributing almost 57 per cent to the Gross Regional\nDomestic Product (GRDP) of Surakarta City and absorbing approximately 36\nper cent of the local workforce. Through the \u2018Beli Lokal\u2019 initiative and\nthe \u2018Melokal dengan Batik\u2019 programme, curated sellers in Solo have even\nrecorded an average increase in orders of 57 per cent.<\/p>\n
\u201cMSMEs are an important part of Solo\u2019s economy. BRIDA studies show\nthat MSMEs have the potential to contribute up to 43 per cent to Solo\u2019s\nGRDP. Therefore, we welcome the #BeliLokal initiative from Tokopedia and\nTikTok Shop, which encourages the strengthening of business legality and\nthe use of digital content to expand markets. We hope more MSMEs in Solo\ntake this opportunity to grow stronger and more competitive,\u201d said the\nMayor of Surakarta, Respati Achmad Ardianto.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/discovery-commerce-opens-new-opportunities-for-msmes-in-the-digital-era-1790056654", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }