Business transformation in the digital technology era is increasingly\naccelerating changes across various industrial sectors. The utilisation\nof technologies such as cloud computing, process automation, and\nartificial intelligence (AI)-based data analysis has now become a\nprimary need for companies to enhance efficiency, innovation, and\ncompetitiveness.<\/p>\n
This phenomenon opens up significant opportunities for the young\ngeneration, particularly students, to engage directly in the digital\nindustrial ecosystem. Companies are no longer just seeking graduates\nwith theoretical capabilities, but also talents who can integrate\ntechnology into business strategies, decision-making, and product\ndevelopment.<\/p>\n
Based on global data, more than 60 percent of companies in Southeast\nAsia are undergoing digital transformation to face increasingly tight\ncompetition. This indicates a high demand for adaptive human resources\nwith strong digital competencies.<\/p>\n
Bryan Givan, Head of the Universitas Nusa Mandiri (UNM) Jatiwaringin\ncampus, emphasised that digital transformation is not only the\nresponsibility of companies but also a strategic opportunity for\nstudents to prepare themselves from an early stage.<\/p>\n
\u201cStudents who can understand how technology can enhance business\nprocesses will have significant added value. They not only master theory\nbut are also able to apply knowledge in the context of the digital\nindustry,\u201d he stated on Sunday (19\/4\/2026).<\/p>\n
He explained that digital transformation demands synergy between\ntechnical skills and business understanding. Therefore, students need to\nbe equipped with skills in information systems, data analysis, and the\nutilisation of various digital tools to support company strategies.<\/p>\n
As a Digital Business Campus, UNM offers educational programmes\nrelevant to industry needs. The Information Systems study programme\nequips students with the ability to design and manage digital systems,\nintegrate technology into business processes, and utilise data for\nstrategic decision-making.<\/p>\n
In addition, the Digital Business study programme provides\nunderstanding of digital marketing strategies, technology-based project\nmanagement, and business innovation development in the digital era.<\/p>\n
Bryan added that the ability to adapt to technological developments\nis the main key to success in the modern era.<\/p>\n
\u201cStudents who master digital technology while understanding business\naspects will be better prepared to face industry challenges. They have\nthe potential to become innovators capable of delivering new solutions\nfor companies and society,\u201d he further stated.<\/p>\n
UNM is known as a Digital Business Campus, committed to producing a\nyoung generation that is adaptive, innovative, and ready to contribute\nto digital transformation across various industrial sectors.<\/p>\n
Through integrated learning between technology and business, students\nare expected not only to be ready to enter the workforce but also to\nbecome agents of change that drive innovation and create sustainable\nsolutions in the digital era.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/digital-transformation-reshapes-business-landscape-unm-prepares-young-generation-to-face-industry-challenges-1776592247", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }