Digital printing more cost effective<\/p>\n
Rangga Ivananda, Contributor, Jakarta<\/p>\n
Digital printing technology is a continuation of digital
\nimaging. Once digital imaging is completed on a computer, its
\nresult can be then printed on digital printers.<\/p>\n
Various printed materials, such as company profiles,
\npresentation sheets, calendars, posters and the like for certain
\nbusinesses are printed only in limited quantities, which would be
\ncostly if printed by conventional printing companies. For these
\nitems, when the quantity is relatively small, the specific
\nservices of digital printing companies, such as Innograph and
\nSubur Mitra Grafistama, for instance, can be very useful.<\/p>\n
Established in 1994, Innograph started out as a pre-printing
\ndesktop publishing and digital proofing company and later
\nexpanded its services with digital printing that utilizes thermal
\ninkjet technology. Since the middle of 1995, it has also been
\nserving orders for large size prints using the Electrostatic
\nColor Printer and Laminating as well as Image Processor
\ntechnology, which consists of software that is capable of
\nenlarging and digitally printing small-sized graphics to huge
\nprints on various media while retaining the original fine
\nresolution and colors.<\/p>\n
Another company in the digital printing business is Subur
\nMitra Grafistama. In its early days in 1977, the company founded
\nby its owner, Soesono Boenarso, soon became established as an
\nintegrated printing company with a network of dozens of printing
\nshops spread all over Jakarta. Due to the rising demand from its
\ncustomers for various communications materials in small
\nquantities -- between 50 and 200 sets -- its management decided
\non the use of digital printers.<\/p>\n
\"This way we have been able to cater to any size of order and
\nstill maintain high quality,\" said Denny Murniadi, the manager of
\nits digital printing division.<\/p>\n
Subur bought its first digital printer -- an Indigo
\nTurbostream -- in 1996. This equipment has the capability of full
\ncolor printing at the speed of 1,000 copies per hour. The
\nmanagement's commitment to enhancing its digital business was
\nnext manifested by the purchase of newer printers, one of which
\nwas a Heidelberg Quickmaster DI 46-4, a high speed color printer
\ncapable of producing up to 5,000 copies per hour. Soon other
\nequipment followed, such as the Xerox Docutech and Xerox
\nDocuColor 2060.<\/p>\n
\"With these Xerox machines, we could serve customers who
\nrequired only one or two posters, leaflets and so forth. The days
\nof minimum orders were over,\" said Denny, adding that 60 percent
\nof his clients were advertising agencies. The company also caters
\nto those wishing to have their own personal or family calendars
\nor personalized calendars with photos of office staff or special
\ndates of birthdays marked in red. Subur also has another special
\ndivision that prints greeting cards that can be further
\npersonalized with photos or inserted with photo prints.<\/p>\n
Today, most clients do their own digital imaging prior to
\nordering companies like Innograph and Subur to carry out the
\nfinal digital printing. However, for those requiring creative
\nwork like designing from zero up to finish or just revision on
\ntheir existing graphics, these companies have the necessary
\nequipment and personnel to provide the solutions.<\/p>\n
Among the numerous benefits of digital printing is, obviously,
\nits cost. It becomes very cost effective as one can order just
\nthe exact quantity one needs at any one time, with further
\nreprints being possible anytime later. Besides cost, speed is
\nanother asset of digital printing.<\/p>\n
\"Most of our customers are often under time pressures, but
\nthanks to our latest digital equipment, we can always meet the
\ndeadlines,\" Denny said.<\/p>\n
The entire process has become much easier and quicker. As with
\nthe client's diskettes, CD-Roms and the like, which can be
\nconveniently e-mailed, the printing is meticulously executed in
\nalmost no time with high quality.<\/p>\n
With the existence of digital printing companies such as
\nInnograph and Subur, their clients have benefited from massive
\ncost savings as they do not have to invest huge funds in digital
\nprinters and the related manpower.<\/p>",
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"sponsor_url": "https:\/\/okusiassociates.com"
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