Watching gadget reviews and home furnishing inspiration on YouTube\nhas increasingly become the primary reference for consumers seeking\nproducts before shopping. Content creator reviews are considered highly\ninfluential in shaping consumer preferences, particularly when they\ndemonstrate direct product experience.<\/p>\n
Findings from Populix\u2019s Ramadan Consumer Behavior Report 2025 reveal\nthat reviews from digital creators are increasingly relied upon as a\nreference before purchasing a product. However, in practice, viewers\noften have to search for product links separately when interested in\nitems recommended during videos.<\/p>\n
This situation makes the process from discovering inspiration to\nmaking a purchase often feel impractical for many users.<\/p>\n
Recognising this trend, e-commerce platform Blibli has introduced an\nintegrated shopping experience with content through its participation in\nYouTube Shopping Affiliate. Through this integration, products\nrecommended by creators can be directly accessed via links within videos\nand connected to the Blibli application.<\/p>\n
Merrick Jonathan, Head of SEO and Affiliates at Blibli, stated that\nthe company\u2019s presence in the YouTube Shopping ecosystem aims to make it\neasier for consumers to find products of interest whilst watching\ncontent.<\/p>\n
He believes that creator reviews have become an important factor in\nconsumer purchasing decisions.<\/p>\n
\u201cWe understand that creator content reviews have become a crucial\nfactor in consumer shopping considerations. Blibli\u2019s presence on YouTube\nShopping is a strategic step for us to be present at that moment,\nensuring every shopping inspiration can be realised directly in a safe,\ntransparent, and guaranteed authentic manner,\u201d said Merrick.<\/p>\n
Through this feature, creators can embed up to 60 products in one\nvideo. This allows viewers to immediately see various product\nrecommendations that appear during watching without having to leave the\nvideo page to search separately.<\/p>\n
The integration also enables real-time stock updates, so viewers can\nsee product availability directly whilst watching content. Additionally,\nthe tracking system allows users to complete purchases up to seven days\nafter first clicking on a displayed product.<\/p>\n
Besides making shopping easier for consumers, the feature also opens\nnew opportunities for content creators. During Ramadan, Blibli is\nlaunching the Cuan Ramadan YouTube Shopping programme running from 2\u201311\nMarch 2026.<\/p>\n
The programme provides creators with an opportunity to generate\nincome through product recommendations in their content. YouTube\ncreators with a minimum of 1,000 subscribers can join and tag Blibli\nproducts in their videos.<\/p>\n
Through this shopping and content integration, the process from\ndiscovering inspiration to completing a transaction is expected to\nbecome simpler for users, whilst opening new monetisation opportunities\nfor digital creators.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/digital-creator-reviews-increasingly-influence-shopping-decisions-heres-bliblis-move-1773190581", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }