{
    "success": true,
    "data": {
        "id": 1740285,
        "msgid": "differences-between-showroom-dealers-and-home-based-used-car-sellers-1778823714",
        "date": "2026-05-15 08:12:00",
        "title": "Differences Between Showroom Dealers and Home-Based Used Car Sellers",
        "author": "Aditya Maulana",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Business",
        "summary": "In Indonesia's slowing used car market, showroom dealers and home-based sellers adopt different strategies due to varying operational costs and profit margins. Showrooms, burdened by high expenses like rent and staff salaries exceeding Rp 10 million monthly, play it safe by cautiously stocking diesel vehicles to avoid losses from price drops, while home-based sellers can profit from smaller margins of Rp 3 million per unit. This disparity highlights the challenges faced by formal used car businesses in maintaining viability amid market fluctuations.",
        "content": "<p>JAKARTA \u2013 Used car showroom dealers and home-based sellers have\ndifferent approaches, particularly as the used car market begins to slow\ndown as it is now. The most noticeable difference lies in operational\nburdens and profit standards. Therefore, showrooms tend to be more\ncautious when purchasing stock of used diesel cars compared to\nhome-based traders. Singgih from Willies Mobil in Depok, West Java, said\nthat used car showrooms choose to play it safe due to fears of falling\ncar prices. \u201cEven the neighbouring showroom still has many units that\nare \u2018stuck\u2019. Meaning, at what price did they buy them, while now the\nmarket price has already dropped,\u201d he said. According to him, this\nsituation makes showroom traders unable to recklessly take on units just\nto chase stock. \u201cThat\u2019s why now it\u2019s better for us to play it safe,\u201d he\nsaid. Singgih explained that showroom traders have much higher\noperational costs compared to home-based traders. Therefore, sales\nstrategies and profit-taking also differ. \u201cMeanwhile, showrooms on\naverage have to pay rent, salaries, and other needs. It feels impossible\nfor operational costs to be below Rp 10 million per month,\u201d he said. \u201cIf\nhome-based traders make a profit of Rp 3 million, they might already let\nit go,\u201d said Singgih. \u201cBut if a showroom takes a profit of Rp 3 million\nper unit, selling 10 units might not even cover operations. So, I\u2019m sure\nthe profit standard is indeed different,\u201d he said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/differences-between-showroom-dealers-and-home-based-used-car-sellers-1778823714",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}