DHL Indonesia to launch 'Europe First' campaign<\/p>\n
JAKARTA (JP): Courier company DHL Worldwide Express plans to
\nlaunch a massive promotional drive this month for its European
\nservice \"Europe First\", to follow up on the success of its \"USA
\nFirst\" campaign.<\/p>\n
Senior Technical Advisor Mike Fitzpatrick said on Tuesday the
\nAmerican campaign, launched this time last year at the height of
\nIndonesia's political turmoil, bolstered DHL's business volume to
\nthe United States by as much as 130 percent.<\/p>\n
The new campaign is aimed at companies which export to Europe,
\na market with great potential, Fitzpatrick said.<\/p>\n
DHL has been expanding its operations over the past year, in
\nspite of the economic and political crises, as it took a long-
\nterm view of business prospects in Indonesia, he said.<\/p>\n
The company has opened a new facility in Bandung and bought a
\nhuge warehouse in Jakarta.<\/p>\n
\"We remain optimistic,\" he said, when asked about the timing
\nof the launch, which coincides with the start of the national
\nelection campaign, a potentially explosive period.<\/p>\n
He said that year-on-year, DHL's business volume had increased
\nby 4.4 percent.<\/p>\n
As a result of the financial crisis, DHL had seen a slight
\ndrop in orders from the banking sector and for delivery of
\nletters of credits last year, Fitzpatrick said.<\/p>\n
DHL stayed open for business during the turmoil last May, a
\ndecision widely appreciated by customers.<\/p>\n
\"We put up our people in a hotel so that they could turn up
\nfor work,\" he said.<\/p>\n
Country marketing manager Soraya Rudianti said following the
\nUSA First campaign, DHL received plenty of new business from
\nIndonesian companies which export to the United States. They send
\nsamples as well as products and documents.<\/p>\n
The USA campaign promised customers speedy and cost effective
\nservice, including a pledge that the package would be delivered
\nwithin 24 hours. The Europe First campaign would use the same
\ntheme, Soraya said.<\/p>\n
Asia remains the largest destination for DHL customers in
\nIndonesia, accounting for 45 percent of the business, followed by
\nthe United States at 25 percent and Europe at 20 percent, Soraya
\nsaid.<\/p>\n
Fitzpatrick said independent auditors estimated DHL's share of
\nthe Indonesian market at between 45 and 48 percent. Its major
\ncompetitors in Indonesia are TNT, Fedex and UPS.<\/p>\n
DHL has operated in Indonesia for 20 years in partnership with
\nPT Birotika Semesta. It currently has 70 branches throughout
\nIndonesia and employs 700 people. (emb)<\/p>",
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"sponsor": "Okusi Associates",
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