{
    "success": true,
    "data": {
        "id": 1921303,
        "msgid": "developing-cultural-tourism-concept-astra-assisted-bugisan-village-income-rises-56-3-percent-1786776725",
        "date": "2026-08-15 13:19:31",
        "title": "Developing Cultural Tourism Concept, Astra-Assisted Bugisan Village Income Rises 56.3 Percent",
        "author": "",
        "source": "VIVA",
        "tags": "bisnis",
        "topic": "Economy",
        "summary": "Bugisan Village in Klaten, Central Java, has seen its tourism income rise by 56.3 percent since receiving assistance from PT Astra International in 2022. The growth is driven by the development of traditional arts, local crafts, educational tourism, and experience-based tour packages. Astra's corporate affairs chief emphasised that collaboration between communities, government, and businesses is key to strengthening village self-reliance.",
        "content": "<p>The Astra Prosperous Village of Bugisan in Prambanan District, Klaten\nRegency, Central Java, continues to explore community-based cultural and\ntourism potential. Since receiving assistance from PT Astra\nInternational Tbk in 2022, the village\u2019s tourism income has increased by\n56.3 percent. Tourism sector income, previously recorded at Rp491\nmillion, has now reached Rp767 million. The growth is supported by the\ndevelopment of traditional arts, local crafts, educational tourism, and\ntour packages that invite visitors to experience village community life\nfirst-hand.<\/p>\n<p>Deputy Minister for Women\u2019s Empowerment and Child Protection Veronica\nTan visited the Astra Prosperous Village of Bugisan to observe the\nimplementation of the living culture concept, which promotes culture,\ndaily life, and local potential as the main attraction of the tourism\nvillage concept. Veronica was accompanied by Astra\u2019s Head of Environment\n&amp; Social Responsibility Diah Suran Febrianti and Astra Prosperous\nVillage of Bugisan Mobiliser Rudi Riono.<\/p>\n<p>Astra Chief of Corporate Affairs Boy Kelana Soebroto said the\ndevelopment of local potential is expected to create added value as well\nas sustainable economic benefits for the community. \u201cThrough the\nProsperous Village Programme, Astra continues to encourage communities\nto develop their various local potentials so that they can provide added\nvalue and sustainable benefits. We believe that collaboration between\ncommunities, government, businesses, and various stakeholders is an\nimportant part of strengthening village self-reliance and opening more\nopportunities for the community,\u201d Boy said.<\/p>\n<p>The series of activities was centred at Paseban Candi Kembar.\nVeronica was welcomed with Gejog Lesung traditional music, then viewed\nvarious micro, small, and medium enterprise products managed by local\nwomen. She also took part in a number of community activities, from\nmaking emping crackers, enjoying traditional herbal medicine, painting\nmasks, to making ecoprint. These activities are part of the\nexperience-based tourism concept developed by the Bugisan community.<\/p>\n<p>Not only relying on culture, the village located on the southern side\nof Plaosan Temple also connects the tourism sector with food security\nprogrammes. Veronica inspected demonstration plots consisting of rice\nfields, laying duck and catfish farming, as well as Black Soldier Fly\nmaggot management.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/developing-cultural-tourism-concept-astra-assisted-bugisan-village-income-rises-56-3-percent-1786776725",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}