{
    "success": true,
    "data": {
        "id": 1758735,
        "msgid": "desa-emas-programme-drives-village-enterprise-groups-to-break-into-export-markets-1779537363",
        "date": "2026-05-22 21:55:00",
        "title": "Desa Emas Programme Drives Village Enterprise Groups to Break into Export Markets",
        "author": "Putri Yuliani",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Trade",
        "summary": "The Desa Emas programme, run by Yayasan Indonesia Setara and Inotek, has boosted capacity and competitiveness among village business groups, with Poktan Mekar Lestari and KUB Cagar Alam beginning to access international markets, including Malaysia. The initiative links capacity-building, product innovation, and market access to expand export opportunities, supported by government programmes and international partnerships.",
        "content": "<p>Desa Emas Programme, implemented through the Indonesian Setara\nFoundation (YIS) in collaboration with Inotek, has strengthened the\ncapacity and competitiveness of community business groups. Notably, the\nMekar Lestari Farming Group (Poktan Mekar Lestari) and the Cagar Alam\nKUB (KUB Cagar Alam) are now beginning to access international export\nmarkets. Through a series of coaching and capacity-building activities,\nthe groups have advanced in business management, product innovation, and\nexpanded market access. The programme focuses on empowering village\nentrepreneurs to grow independently and sustainably.<\/p>\n<p>The founder of the Indonesian Setara Foundation said participants\nreceived workshops on capacity-building, soft skills, and business\nstrengthening. The materials covered strengthening group governance,\nmarketing optimisation, business plan development, and business\ntraining.<\/p>\n<p>Participants were also introduced to downstream coffee product\ntechnologies through the production of cascara, a herbal tea beverage\nmade from dried coffee cherry skins. \u201cThis innovation has the potential\nto increase the added value of agricultural products while opening new\nmarket opportunities,\u201d said Sandiaga Uno, in an official statement.<\/p>\n<p>He noted that export opportunities opened further after Poktan Mekar\nLestari joined the Desa Bisa Ekspor programme, initiated by the Ministry\nof Trade. Through that programme, the farming group had the opportunity\nto participate in pitching sessions with the Cairo Trade Attach\u00e9 to\nbroaden its international market networks.<\/p>\n<p>\u201cMoreover, Poktan Mekar Lestari has successfully penetrated the\nMalaysian market. Their coffee products are now marketed to roasteries,\ncafes, and coffee barista schools in that country,\u201d he said.<\/p>\n<p>This success strengthens the integrated capacity of communities,\nranging from improved skills and product innovation to business strength\nand market access, enabling local entrepreneurs to be more competitive\nin global markets.<\/p>\n<p>The YIS continues to run related initiatives, including the Rocket\nIncubation 2026 scholarship programme, intensive mentoring for young\nentrepreneurs, and training activities that promote digital technology\nadoption. The programme supports housewives and village communities and\nemphasises progressive training for small and medium enterprises to\nclimb the value chain.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/desa-emas-programme-drives-village-enterprise-groups-to-break-into-export-markets-1779537363",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}