Debenhams opens store in Jakarta<\/p>\n
Leading British department store Debenhams opened its first store
\nhere on Friday at Plaza Indonesia in Jakarta, focusing on the
\nhigh-end market that is currently dominated by SOGO and Metro.<\/p>\n
Debenhams international director Francis Mcauley said that
\nhaving opened a total of 15 international stores worldwide, the
\nUK-based retailer aimed to expand its global sales growth by 7
\npercent this year.<\/p>\n
\"We chose Indonesia because it is such a massive country and
\nit has been doing well since the 1997 crisis,\" said Mcauley, who
\nis responsible for managing growth and sourcing new partners in
\nchosen markets.<\/p>\n
Debenhams opened in Indonesia through a franchise license
\nbought by PT Benua Hamparan Luas, a subsidiary of PT Mitra
\nAdiperkasa, a holding company that has the exclusive franchise
\nlicenses for SOGO Department Store, Marks & Spencer, Starbucks
\nCoffee and Kinokuniya Bookstore.<\/p>\n
Mitra Adiperkasa, whose president director is retired general
\nand former Indonesian ambassador to Singapore HBL Mantiri, is
\nplanning an initial public offering by November.<\/p>\n
PT Mitra Adiperkasa director Indrawana Widjaja said the new
\nstore would give local customers new options, as Debenhams
\nprovides leading designer wear products at affordable prices.<\/p>\n
\"Having observed local fashion trends and shopping habits, we
\nare confident that Debenhams will appeal to Indonesians, and we
\nlook forward to opening more stores in the country,\" said
\nIndrawana, who acts as the spokesperson for Debenhams in
\nIndonesia.<\/p>\n
Debenhams is one of Britain's oldest retailers, opening its
\nfirst store on London's Wigmore Street 225 years ago.<\/p>\n
The new Jakarta store is the 15th Debenhams opened outside of
\nthe United Kingdom -- and the second in the Far East, following
\nthe Debenhams that opened in Malaysia last year.<\/p>\n
The other Debenhams international stores are in Bahrain,
\nDubai, Hungary, Iceland, Kuwait, Qatar, Saudi Arabia, Sharjah and
\nSweden. There are over 100 Debenhams stores in the UK and
\nIreland.<\/p>\n
According to reports, Debenhams global sales reached US$2.86
\nbillion last year, with an annual average growth of 9.1 percent.<\/p>",
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