{
    "success": true,
    "data": {
        "id": 1785473,
        "msgid": "data-increasingly-determines-brand-strategy-direction-in-the-digital-era-1780595439",
        "date": "2026-06-05 00:20:00",
        "title": "Data Increasingly Determines Brand Strategy Direction in the Digital Era",
        "author": "Mirza",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Business",
        "summary": "Data utilisation is becoming the primary foundation for corporate communication strategies in the increasingly competitive digital landscape. PT Bank Danamon Indonesia Tbk recently received multiple awards for its strong digital brand performance, driven by data-based communication and positive public exposure. The bank emphasises that consistent and relevant brand presence now requires strengthening internal foundations, organisational capability, and technology integration.",
        "content": "<p>Data utilisation is increasingly becoming the main foundation of\ncorporate communication strategies in the digital era. Amidst tightening\ncompetition and rapidly changing consumer behaviour, companies no longer\nrely solely on exposure to build brands, but also on the ability to\nunderstand audience needs and deliver relevant communications. A\ndata-based approach is now widely applied to measure the effectiveness\nof branding strategies, monitor public sentiment, and improve the\nquality of customer interactions. Companies that can consistently\nintegrate data, technology, and communication strategies are considered\nto have a greater opportunity to maintain relevance whilst strengthening\ntheir position amidst increasingly dynamic competition. One company\ndemonstrating positive performance in this aspect is PT Bank Danamon\nIndonesia Tbk (Danamon). The bank secured several awards at the 15th\nInfobank\u2013Isentia Digital Brand Appreciation 2026, an event that\nrecognises various brands in Indonesia for their performance in building\npopularity and optimising brand activities through digital channels and\nthe internet. The assessment in the event was conducted through data\nprocessing, performance measurement, and analysis of media exposure and\nsentiment. Based on the assessment results, Danamon was deemed to have\nsuccessfully demonstrated strong digital brand performance, reflected in\npositive exposure and relevant activities in the public sphere. The\naward was received by Danamon\u2019s Consumer Funding &amp; Wealth Business\nHead, Ivan Jaya, on 22 May 2026. According to Ivan, the achievement\nrepresents appreciation for various efforts made by the company to\nstrengthen brand presence and relevance across digital channels. \u2018This\naward is an appreciation for Danamon\u2019s efforts in strengthening brand\npresence and relevance on digital and internet channels. We will\ncontinue to develop a communication strategy that is data-based and\noriented towards customer needs, in order to deliver a more optimal and\nsustainable banking experience,\u2019 he stated. Behind this achievement,\nDanamon believes that strong and consistent digital brand performance is\ninseparable from strengthening the company\u2019s internal foundation. These\nefforts are carried out through developing organisational capability,\nrefining communication strategies, and optimising the use of technology\nand data in various branding activities. This step is part of the\ncompany\u2019s strategy to maintain relevance amidst changing customer needs\nand rapid developments in the financial services industry. Strengthening\ninternal foundations is also deemed important to ensure that every\ncommunication and branding activity runs in a more directed, measurable\nmanner and can deliver a sustainable impact. A data-based approach is a\nkey factor in maintaining consistency of positive exposure whilst\nimproving the quality of interactions with customers and the public.\nWith the support of technology and more in-depth analysis, companies can\nunderstand audience needs more accurately and deliver more relevant\ncommunications. This condition reflects changes in how companies build\nbrands in the digital era. A brand\u2019s success is no longer determined\nsolely by its level of visibility or frequency of appearance in the\npublic sphere, but also by its ability to create closer relationships\nwith customers. Therefore, presence in the digital space alone is no\nlonger considered sufficient. Companies are required to build meaningful\nand sustainable connections through communication that aligns with the\nneeds and expectations of the public. For the financial services\nindustry, digital transformation involves not only product and service\ndevelopment, but also efforts to strengthen brand reputation and\nrelevance. Through strengthening organisational foundations, utilising\ndata and technology, and adaptive communication strategies, companies\nstrive to maintain customer trust whilst strengthening competitiveness\namidst the changing industry landscape. Through this approach, Danamon\nendeavours to maintain a brand performance that is relevant to industry\ndevelopments and customer needs, while strengthening its position as an\ninnovative financial institution oriented towards a sustainable customer\nexperience.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/data-increasingly-determines-brand-strategy-direction-in-the-digital-era-1780595439",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}