Customer satisfaction is number one<\/p>\n
Known collectively as the Lautan Luas Group, these companies
\nimport, manufacture and distribute over 1,000 types of chemicals
\nto more than 2,000 industrial end-users, representing every
\nimportant manufacturing sector in Indonesia. The Group's core
\nactivity is the distribution of specialty chemicals, sourcing
\nproducts from more than 100 international principals for
\ndistribution through four branches and seven representative
\noffices in Java, Sumatra, Kalimantan and Sulawesi.<\/p>\n
Lautan Luas' 40 years in the business ensures the Group's
\ndominant position in the Indonesian market. Being subject to
\nconstant technical improvement, specialty chemicals are products
\nwith a stable margin. As these chemicals usually constitute a
\nsmall component of manufacturers' raw material costs, product
\nknowledge, customer support and reliable supply considerations
\nhave high value in addition to price.<\/p>\n
The spectacular growth of Indonesia's industrial base during
\nthe 1990s increased domestic demand for most basic and many
\nspecialty chemicals to such a degree that local manufacturing has
\nbecome an increasingly viable proposition. The Lautan Luas Group
\nnow includes eight subsidiaries and four affiliate companies,
\nwith both local and international partners, manufacturing an
\nextensive range of basic and specialty chemicals.<\/p>\n
Lautan Luas has maintained a strong position during this
\ncrisis due to several factors: product diversification, services
\nand strong relationships with its suppliers and customers. The
\ngroup's policy of wide product diversification lessens dependence
\non any industrial sector. Lautan Luas' specialty chemicals
\nconstitute essential materials in many industrial processes. This
\nbroad demand base cushions the group from the worst effects of an
\neconomic slowdown.<\/p>\n
Lautan Luas maintains high service standards, quality and
\navailability. Lautan Luas customer representatives are highly
\ntrained consultants, advising customers on the best way to use
\nspecialty chemicals to improve their operations. This is in
\naccordance with PT Lautan Luas Tbk's philosophy: Our corporate
\nobjective has always been to bring added value to our customers.
\nWe are not only selling chemicals, we also offer support to help
\ncustomers make the right choice of chemicals to suit their needs.
\nThis is made possible by continuous in-house and on-the-job
\ntraining given by our principals before marketing the products in
\nIndonesia. Key to success of the group is \"Customer satisfaction
\nis number one\", as explained by the company's Director of
\nBusiness Development, Widyanto.<\/p>\n
Widyanto further confirmed that besides providing satisfaction
\nto customers, this business strategy distinguishes Lautan Luas
\nfrom many other chemical companies.<\/p>\n
\"The challenges for Indonesian companies, particularly for
\nbusiness during the economic crisis, are, among other things,
\ncurrency fluctuation and high interest rates,\" said Herman
\nSantoso, Corporate Secretary of PT Lautan Luas Tbk.<\/p>\n
While some projects initiated before the currency turmoil are
\nbeing put on hold until the rupiah stabilizes, others are going
\nahead, and the group remains open to considerations of new joint
\nventure and acquisition opportunities.<\/p>\n
Looking ahead to further globalization in the region, PT
\nLautan Luas Tbk is planning to set up a representative office in
\nSingapore. The plan is supported by professional human resources,
\nadvanced technology, good relations with principals and
\ncustomers, and ISO 9002 certification as one of the requirements
\nof an international company.<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/customer-satisfaction-is-number-one-1447893297",
"image": ""
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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