{
    "success": true,
    "data": {
        "id": 1779035,
        "msgid": "curry-chooses-li-ning-after-leaving-under-armour-1780877865",
        "date": "2026-06-02 11:34:40",
        "title": "Curry chooses Li-Ning after leaving Under Armour",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Business",
        "summary": "NBA superstar Stephen Curry has signed a long-term, 10-year partnership with Chinese sportswear brand Li-Ning to expand his Curry Brand globally. The deal includes the development of various product lines, ranging from basketball gear to golf equipment, and a strategic expansion into US and Chinese markets.",
        "content": "<p>Golden State Warriors superstar Stephen Curry has announced his\ndecision to enter into a long-term partnership with the Chinese\nsportswear brand Li-Ning, following his departure from Under Armour in\nNovember 2025 after a 13-year partnership.<\/p>\n<p>According to ESPN, Curry has signed a 10-year contract to bring the\nCurry Brand under the Li-Ning umbrella to expand its global reach. This\nagreement represents a significant step for Curry in scaling his\npersonal brand, Curry Brand, into the global market through this\ncollaboration. However, the specific details and the financial value of\nthe sponsorship have not yet been disclosed by either party.<\/p>\n<p>Through this partnership, Curry and the manufacturer will develop a\nwide range of products, including basketball equipment, athletic\nlifestyle apparel, a golf equipment line, and athlete recruitment\nprogrammes for both men and women under the Curry Brand.<\/p>\n<p>ESPN noted that Curry chose Li-Ning after considering several offers\nfrom sports companies based in the United States and other nations. One\nof the key factors influencing his decision was the comfort experienced\nwhile testing footwear worn by two of Li-Ning\u2019s star athletes: his\nWarriors teammate Jimmy Butler and NBA legend Dwyane Wade.<\/p>\n<p>As part of the brand\u2019s expansion strategy, Li-Ning also plans to open\ndedicated Curry Brand stores in both the United States and China.\nFollowing his period without a footwear sponsor since November, Curry\nhad been a target for several major sports corporations. He had been\nseen wearing various different brands, including Nike Kobe 6, before\nultimately selecting Li-Ning.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/curry-chooses-li-ning-after-leaving-under-armour-1780877865",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}