CTS awards for hotels launched<\/p>\n
YOGYAKARTA: In cooperation with other stakeholders in the
\ncommunity, Gadjah Mada University's Center for Tourism Studies
\n(CTS) launched here recently the "Friend of the Community" (FoC)
\nlabel for hotels and other hospitality outlets.<\/p>\n
The launch was marked by the presentation of FoC certificates
\nto the chairman of the Yogyakarta branch of the Indonesian Hotels
\nand Restaurants Association (PHRI), Stefanus Indarto, and
\nthe chairman of the Jogja and Central Java Hotel Association
\n(JCJHA), Xavier Cappelut.<\/p>\n
The presentations took place during the 2nd National Gathering
\non Poverty Eradication Through Tourism held at Grand Mercure
\nHotel.<\/p>\n
"What we are doing actually is just showing our appreciation
\nfor what the hotels have been doing for a long time now, and
\nconverting it into something meaningful economically," CTS Director
\nHendrie Adji Kusworo told journalists after presenting the FoC
\ncertificates to both associations.<\/p>\n
The obtaining of an FoC certificate shows that a hotel is
\n"socially friendly to the community", which in turn will allow
\nthe hotel to develop a new brand image that can be further
\ndeveloped into one of the hotel's competitive advantages.<\/p>\n
"There has been a shift in demand among global tourists, who
\nare not just looking for physical but also social satisfaction in
\na tourist destination," Adji said.<\/p>\n
Such demand, according to Adji, had inspired the tourism
\nbusiness community to revitalize their products by, among other
\nthings, developing brand image. A developing of a "green hotel"
\nbrand image was an example of such an effort bearing fruit. --JP<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/cts-awards-for-hotels-launched-1447893297",
"image": ""
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"sponsor": "Okusi Associates",
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