{
    "success": true,
    "data": {
        "id": 1881914,
        "msgid": "cross-sector-collaboration-key-to-strengthening-indonesian-tourism-1785041461",
        "date": "2026-07-26 10:55:00",
        "title": "Cross-Sector Collaboration Key to Strengthening Indonesian Tourism",
        "author": "",
        "source": "VIVA",
        "tags": "berita",
        "topic": "Economy",
        "summary": "Indonesia's tourism industry faces mounting challenges from currency depreciation and rising global energy costs, prompting calls for greater synergy between government, academia, and business. Stakeholders emphasise that effective communication and university-led research are vital for sustainable growth and developing the fast-growing Muslim-friendly travel segment. The sector contributed 5.1 per cent to GDP in 2024 and supports nearly 13 million jobs.",
        "content": "<p>The tourism industry is a strategic sector that contributes\nsignificantly to national economic growth through foreign exchange\nearnings, job creation, and strengthening MSMEs. However, the sector now\nfaces increasingly complex challenges due to the weakening rupiah\nexchange rate, rising global energy prices, increasing aviation fuel\ncosts, and higher travel expenses affecting both tourists and tourism\nbusinesses. Amid these conditions, cross-sector synergy is needed so the\ntourism industry can continue to grow sustainably while maintaining\nIndonesia\u2019s competitiveness as a world tourist destination. \u201cTourism is\nnot only about tourist destinations or economic activity, but also about\nhow to build trust, strengthen collaboration, and deliver shared value\nfor society. Effective communication is key to aligning the interests of\ngovernment, business, academia, and international partners so that every\npolicy and collaboration built can provide real benefits for the\ndevelopment of Indonesian tourism,\u201d said Dr.\u00a0Prasetya Yoga Santoso, Head\nof the Doctoral Programme in Communication Studies at Sahid University\u2019s\nPostgraduate School, in Jakarta recently. Meanwhile, Deputy Chair of\nCommission X of the House of Representatives, Kurniasih Mufidayati,\nstated that universities are key to developing Indonesia\u2019s tourism\npotential through human resource improvement and research. \u201cPreparing\nsuperior human resources requires collaboration with universities.\nLikewise, in generating innovation through research that will support\nthe development of halal tourism in Indonesia,\u201d Kurniasih said. She\nexplained that based on data, in 2024 the travel and tourism sector\ncontributed approximately 5.1 per cent to Indonesia\u2019s Gross Domestic\nProduct. The industry also created around 12.9 million jobs and\nattracted about 17 million foreign tourist visits. These achievements\nshow that the tourism sector remains one of the main drivers of the\nnational economy with continuously developing prospects. Amid this\ngrowth, halal tourism or Muslim-friendly travel is emerging as one of\nthe fastest-growing tourism segments in the world. Citing a report from\nthe Global Muslim Travel Index, she noted that the number of\ninternational Muslim travellers reached around 176 million trips in 2024\nand is projected to increase to 245 million trips by 2030, with spending\nvalue exceeding 230 billion US dollars.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/cross-sector-collaboration-key-to-strengthening-indonesian-tourism-1785041461",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}