{
    "success": true,
    "data": {
        "id": 1888520,
        "msgid": "creative-economy-minister-says-young-generation-drives-digital-creative-ecosystem-1785326183",
        "date": "2026-07-29 17:51:13",
        "title": "Creative Economy Minister says young generation drives digital creative ecosystem",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Economy",
        "summary": "Indonesia's Creative Economy Minister Teuku Riefky Harsya stated that the consumption habits of the younger generation are strengthening the digital creative economy ecosystem. With 63 percent of the sector's 27.4 million workers coming from Gen Z and millennials, the government is exploring collaborations with digital media platforms like Kumparan to boost literacy, promote local works, and expand market access. The sector exceeded investment and export targets in 2025, though the government sees untapped potential in digitally-based creative service exports.",
        "content": "<p>Creative Economy Minister Teuku Riefky Harsya has said that changes\nin the behaviour of the younger generation, particularly in how they\nconsume information, are strengthening the digital creative economy\necosystem. \u201cThe creative economy is a sector very close to the younger\ngeneration; therefore, collaboration with digital platforms and creative\nmedia is important to strengthen this ecosystem,\u201d he said in a statement\nreceived in Jakarta on Wednesday. Riefky noted that based on data from\nStatistics Indonesia (BPS), of the total 27.4 million creative economy\nworkers, around 63 percent come from Gen Z and millennial groups, and 58\npercent of them are women. According to him, the flexible and\ninnovation-driven characteristics of the creative industry make this\nsector increasingly relevant to the preferences of young people who want\nto work according to their interests, creativity, and skills. This\ncondition has also boosted the sector\u2019s ability to absorb around 1\nmillion to 1.5 million new workers each year. From an economic\nperformance perspective, the creative economy sector is also showing a\npositive trend. In 2025, investment realisation in this sector reached\n134 percent of the government\u2019s target, contributing around 9.5 percent\nto total national investment. Meanwhile, the export value of the\ncreative economy hit 120 percent of the target, contributing around 12\npercent to total national exports. Nevertheless, the government believes\nthe potential of the digital creative economy can still be enhanced. One\nway is through optimising digitally-based creative service exports,\nwhich have not yet been fully recorded, such as music, animation,\ndesign, architecture, game development, and various technology-based\ncreative services. \u201cConfidence in the creative economy sector continues\nto rise. However, there is still great potential that has not been fully\ntapped, especially digital creative service exports,\u201d said Teuku Riefky.\nTo strengthen the ecosystem, the Creative Economy Ministry is exploring\ncollaboration with multiplatform digital media Kumparan. The cooperation\nis directed at strengthening creative economy literacy, promoting local\nworks, developing young talent, and expanding market access through the\nuse of various digital platforms. Kumparan Editor-in-Chief Ahmad Toriq\nsaid the transformation of content distribution through various digital\nplatforms is an important part of reaching audiences dominated by the\nyounger generation. As of June 2026, Kumparan\u2019s cumulative content\ndistribution through various digital channels generated around 900\nmillion monthly views with an engagement rate of 0.24 percent. \u201cThis\nchange is a challenge for us as well as an opportunity for the media\nindustry. Although text content remains important, distribution through\nvideo, live streaming, and digital platforms has become an inseparable\npart of today\u2019s media strategy,\u201d said Ahmad Toriq. The collaboration\nbetween the government and digital media players is expected to\nstrengthen the competitiveness of the national creative economy while\nmaking the younger generation the main driver of innovation and\ntechnology-based economic growth.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/creative-economy-minister-says-young-generation-drives-digital-creative-ecosystem-1785326183",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}