The Creative Economy Ministry believes that the use of artificial\nintelligence (AI) can open up more work and entrepreneurship\nopportunities for the younger generation, while also serving as a way to\nreduce unemployment amid changing work patterns caused by technological\ndevelopments.<\/p>\n
Creative Economy Minister and Head of the Creative Economy Agency\nTeuku Riefky Harsya said technological developments have created more\nflexible work opportunities, including through the gig economy, which\nallows young people to work without having to be in an office.<\/p>\n
\u201cNow, many gig economy opportunities require young people to become\nfreelancers without having to be in an office. The Creative Economy\nMinistry continues to encourage the capacity development of the younger\ngeneration through various training programmes,\u201d Riefky said in a\nstatement received on Saturday.<\/p>\n
According to him, the combination of improved digital skills and the\nuse of AI can expand young talent\u2019s access to job opportunities.\nTraining in areas such as voice-over work and affiliate marketing, for\nexample, can be combined with the ability to use AI to produce various\ntypes of content and support economic activity.<\/p>\n
These opportunities are important given Indonesia\u2019s still large\nlabour force. Based on data from Statistics Indonesia (BPS), the open\nunemployment rate in February 2026 reached 4.68 percent. In the same\nperiod, the labour force totalled 154.91 million people, with 147.67\nmillion people employed.<\/p>\n
Teuku Riefky said the creative economy has a strategic position in\ncreating new sources of growth and employment. Every creative economy\nsubsector is considered to have the potential to generate new economic\nactivity as the use of digital technology increases.<\/p>\n
\u201cThe Creative Economy Ministry sees the creative economy as having a\nstrategic role in supporting the middle class because each subsector is\nable to open up jobs and new business opportunities. We also have\nvarious digital training programmes for creative economy practitioners\nand young talent,\u201d he said.<\/p>\n
In line with this, KreasiKita is developing an AI-based career\nplatform that connects young talent with job opportunities while helping\nMSMEs utilise digital technology.<\/p>\n
The platform, scheduled to launch on 18 August 2026, will provide\nfeatures such as job matching, weekly challenges, tasks, communities,\nand an AI Studio for MSMEs that includes AI image, AI video, and AI\nassistant tools.<\/p>\n
KreasiKita CEO Ivan Handryks Sitanaya said the platform has two main\ngoals: helping young people access jobs and encouraging MSMEs to improve\ntheir business capacity.<\/p>\n
\u201cKreasiKita has two goals, namely helping the younger generation get\njobs and encouraging MSMEs to move up a level,\u201d Ivan said.<\/p>\n
According to him, AI-based features such as image generators, video,\nand chatbots can be used to support various work and business\nactivities. With easier access to such technology, opportunities for\ncreative talent to enter the digital job market are also expected to\nbecome wider.<\/p>\n
The responsible use of AI is also seen as part of collaboration\nbetween the government and industry players in improving digital\nliteracy, empowering the younger generation, and accelerating the\ndigitalisation of MSMEs.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/creative-economy-minister-ai-utilisation-could-reduce-youth-unemployment-1786801987", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }