{
    "success": true,
    "data": {
        "id": 1775461,
        "msgid": "coway-underscores-research-based-innovation-as-cornerstone-of-product-development-1780287554",
        "date": "2026-05-31 13:14:20",
        "title": "Coway underscores research-based innovation as cornerstone of product development",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Business",
        "summary": "Coway Indonesia has emphasised research-driven innovation as central to its product development for air and water quality solutions. The company's R&D centre, staffed by over 300 researchers, creates eco-friendly household appliances tailored to consumer needs through global environmental and behavioural studies. Products like the Squarebig air purifier feature real-time monitoring and adaptive filtration systems.",
        "content": "<p>Jakarta (ANTARA) - PT Coway International Indonesia affirms that\nresearch-based innovation is the cornerstone of its product development\nin air and water quality. \u2018With global research support and robust\ntechnology development, products are designed to support healthier, more\ncomfortable, and modern living,\u2019 said Jake Lee, Vice President Director\nof Coway Indonesia, in a written statement issued in Jakarta on Sunday.\nHe stated that the commitment to research-based innovation is realised\nthrough an R&amp;D Centre serving as the hub for air and water solutions\nresearch and development. Coway noted that the research centre is\nsupported by over 300 researchers developing various eco-friendly\nhousehold appliances, including water purifiers, air purifiers, bidets,\nand mattresses. He added that research also covers consumer behaviour,\nlifestyle patterns, and environmental conditions across various\ncountries to ensure products meet market needs. Both products are\ndeveloped by integrating air purification technology, air quality data\nanalysis, and designs aimed at supporting modern lifestyles. Squarebig\nis designed for large rooms covering up to 79 square metres and features\nreal-time air quality monitoring. Both products are also equipped with\nAir Matching Filter technology, allowing users to adjust air filtration\nsystems based on home environmental conditions. Jake Lee said the\nproduct innovations exemplify how research and technology development\nare translated into solutions that meet community needs. \u2018Innovation is\nnot just about introducing the latest technology, but how that\ntechnology can deliver tangible solutions relevant to consumers\u2019\neveryday needs,\u2019 he added.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/coway-underscores-research-based-innovation-as-cornerstone-of-product-development-1780287554",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}