{
    "success": true,
    "data": {
        "id": 1795303,
        "msgid": "consistency-in-halal-values-and-social-awareness-maintains-local-brand-competitiveness-1781077871",
        "date": "2026-06-10 13:52:00",
        "title": "Consistency in Halal Values and Social Awareness Maintains Local Brand Competitiveness",
        "author": "Andhika",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Business",
        "summary": "Indonesian fast-food chain d'BestO attributes its growth from a street cart to a broad network to its consistent commitment to halal standards, employee development, and social responsibility. Founder Evalinda Amir emphasises that 90 per cent of success is a blessing, underpinning a corporate culture that mandates religious practice for staff alongside business operations. The company maintains its market position by focusing on affordable prices and strengthening consumer trust amid intense industry competition.",
        "content": "<p>Amid increasingly intense competition in the fast-food industry,\nmaintaining product quality is not always sufficient to retain consumer\ntrust. Consistency in values, commitment to halal standards, and social\nawareness are now factors that determine the sustainability of a brand\namidst shifting public behaviour. This is reflected in the journey of\nd\u2019BestO, which has grown from a street vendor into a local fast-food\nrestaurant chain with an increasingly broad reach. Starting from a\nsimple MSME cart named KuFC (Kentuku Fried Chicken) founded by Evalinda\nAmir and Setyajid in 1994, d\u2019BestO grew by championing the concept of\naffordable, filling food that is close to the needs of the community. As\nthe business developed, the company transformed into a fast-food\nrestaurant with a more professional operational system. Strengthening\noperational standards, product quality, and halal certification became\nan important part of that process. Amid the dominance of major players\nin the fast-food industry, d\u2019BestO chooses to remain focused on serving\nthe mass market segment by keeping prices affordable without reducing\nquality or product halal standards. For the company, the halal concept\nis not only applied to the products sold but is also part of the culture\nbuilt within the work environment. d\u2019BestO founder Evalinda Amir\nrevealed that human resource development has been one of the company\u2019s\nprimary concerns from the outset. \u201cWe are very aware that many of our\nemployees have low education, low economic status, and low religious\nunderstanding. At that time, this became a big homework for us on how to\nchange it, so we introduced a rule requiring Sunnah worship for all\nemployees. Because I believe the concept of sustenance is a gift, not\nfrom our own greatness\u2014product and service must definitely exist and be\napplied, but 90 per cent is a gift,\u201d said Evalinda at the launch of the\nbook Authentic Halal Brand. This approach is part of the company\u2019s\neffort to build a work culture that is not only oriented towards\nbusiness achievement but also strengthens the values and character of\nemployees. The commitment to values of care is also realised through\nvarious social activities carried out by the company, ranging from\nassistance during the pandemic, support for disaster victims, to\nhumanitarian actions for the Palestinian people through donations and\nthe distribution of thousands of food packages. The company also\nprovides various forms of appreciation to employees, including Umrah\nprogrammes and self-development activities as part of efforts to improve\nwelfare and work motivation. Through these various initiatives, d\u2019BestO\nstrives to build a closer relationship with the community. The company\nviews business not only as an economic activity but also as a means to\nbring broader benefits to the surrounding environment. Consistency in\nmaintaining product quality, strengthening halal commitment, and\ncarrying out various social programmes is considered a factor that helps\nthe company maintain its relevance in an increasingly dynamic market.\nThe combination of closeness to the community, maintained product\nquality, and concern for humanitarian social issues has strengthened\nd\u2019BestO\u2019s position as a local brand that continues to grow. Its presence\nis not only as a fast-food provider but also as a brand that strives to\ngrow alongside the values believed by its consumers.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/consistency-in-halal-values-and-social-awareness-maintains-local-brand-competitiveness-1781077871",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}