{
    "success": true,
    "data": {
        "id": 1741695,
        "msgid": "connectivity-and-social-media-influencing-travel-trends-1780584813",
        "date": "2026-05-15 21:01:00",
        "title": "Connectivity and Social Media Influencing Travel Trends",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Tourism",
        "summary": "Anton N. Sumarli, Vice President of ASTINDO, stated that connectivity to destination countries is a key factor influencing travel trends. He also noted that social media plays a significant role in shaping these trends, with Japan, Taipei, Taiwan, Korea, and China remaining popular destinations for Indonesian tourists.",
        "content": "<p>Jakarta (ANTARA) - Vice President Organization &amp; Inter\nInstitution of the Indonesian Travel Agent Association (ASTINDO), Anton\nN. Sumarli, highlighted several factors influencing travel trends, one\nof which is connectivity to the destination country.<\/p>\n<p>\u201cFor example, some countries are planning to hold exhibitions and\nother events, but due to poor connectivity and high prices, people are\nless likely to visit,\u201d said Anton during a media gathering for the\n\u201cKorea Hybrid Travel Fair 2026\u201d in Jakarta, on Friday.<\/p>\n<p>Anton explained that travel trends can change depending on which\ncountries are actively promoting themselves. This is evident in various\ntourism promotion activities, including the Astindo Travel Fair. In\naddition, social media is also considered to have an influence in\nshaping travel trends.<\/p>\n<p>\u201cThe trends change depending on how many countries are promoting\nthemselves. Also, it depends on what is currently trending on social\nmedia. That\u2019s what becomes the trend,\u201d he said.<\/p>\n<p>\u201cMost of the trends are still towards international destinations.\nJapan is still number one. Then Taipei, Taiwan, Korea, and China are\nalso popular,\u201d he added.<\/p>\n<p>Anton said that the number of Indonesian tourists visiting South\nKorea has also increased. According to ASTINDO data, South Korea is one\nof the top five destinations, based on the travel exhibitions they have\nheld.<\/p>\n<p>According to Anton, the increase in the number of Indonesian tourists\nto South Korea is also driven by the cultural proximity between the two\ncountries.<\/p>\n<p>\u201cWe are optimistic that we will see even more growth. The number of\nvisitors to South Korea will increase in the future because we have many\nprograms in place,\u201d he said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/connectivity-and-social-media-influencing-travel-trends-1780584813",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}