The building materials industry is facing changing consumer needs as\ndesign trends, the function of spaces and production technology evolve.\nProducers are expected not only to maintain quality, but also to offer\nmaterials with a wider range of functions and characteristics for homes\nand commercial buildings.<\/p>\n
These changes are a key focus for Platinum Ceramics Group as it marks\nits 55th anniversary in 2026. The company is preparing to increase\nproduction capacity, expand its distribution network and develop\nproducts to keep pace with domestic and export market demand.<\/p>\n
Platinum Ceramics Group CEO Liem May Tjoe said competition in the\nbuilding materials industry required companies to keep adapting their\nproducts to changing consumer needs. Product innovation and consistent\nquality were important factors in maintaining a market position, she\nsaid.<\/p>\n
\u201cAs we enter this new chapter, we see the building materials industry\ncontinuing to evolve alongside changing design trends, rising consumer\nneeds and increasingly dynamic competition. We are therefore continuing\nour efforts to strengthen product innovation, maintain quality and offer\nmaterial solutions that are relevant to market needs,\u201d Liem said in a\npress release on Monday (19 October 2026).<\/p>\n
Platinum Ceramics Group is targeting production capacity of 125\nmillion square metres a year across its manufacturing facilities in\nIndonesia. The increase is intended to meet demand for ceramic and\nbuilding-surface materials while broadening the company\u2019s market\nreach.<\/p>\n
\u201cWe are targeting production capacity of 125 million m2 a year as a\nstrategic step towards becoming the market leader in Indonesia\u2019s tile\nindustry, supported by an expanded distribution network across Indonesia\nand the development of export markets,\u201d Liem added.<\/p>\n
The company\u2019s products are currently sold in various parts of\nIndonesia and in several countries through exports. Platinum Ceramics\nGroup operates PT Platinum Ceramics Industry, which includes Platinum\nCeramics and Asia Tile, as well as PT Surya Multi Cemerlang, which\nincludes Titanium Sintered Stone and Infiniti Granite Tile.<\/p>\n
Product development ranges from variations in design to additional\nmaterial functions. One innovation introduced this year is the Titanium\nSintered Stone Lumen Series \u2013 Bio Luminance, which glows in the\ndark.<\/p>\n
The product was recognised by the Indonesian World Records Museum\n(MURI) as the \u201cFirst Sintered Stone with Bio Luminescence\n(glow-in-the-dark effect)\u201d. The added function illustrates how producers\nare exploring product characteristics beyond materials\u2019 basic role as\nsurface coverings.<\/p>\n
All four brands under Platinum Ceramics Group\u2014Asia Tile, Platinum,\nInfiniti and Titanium\u2014have also received halal certification. The\ncompany is further developing its market through a network of\ndistributors, partners, architects, designers and applicators.<\/p>\n
\u201cWe thank all our loyal consumers and business partners of Platinum\nCeramics Group, who have been part of the company\u2019s journey to date,\u201d\nLiem said.<\/p>\n
Changing needs in design and the function of spaces will continue to\ncreate opportunities for innovation in the building materials industry.\nProduction capacity, product differentiation and the ability to\nanticipate market needs will determine producers\u2019 competitiveness in the\ncoming years.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/competition-intensifies-as-building-materials-producers-step-up-innovation-1792425049", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }