{
    "success": true,
    "data": {
        "id": 1288686,
        "msgid": "company-debuts-new-sports-shoe-1447893297",
        "date": "2000-02-03 00:00:00",
        "title": "Company debuts new sports shoe",
        "author": null,
        "source": "JP",
        "tags": null,
        "topic": null,
        "summary": "Company debuts new sports shoe JAKARTA (JP): U.S. footwear manufacturer Converse launched its new model Converse Helium in the country on Wednesday. Managing director of the company's Asia-Pacific office Michael Ricketts said the shoe was different from other sports shoes because it was like having a shoe within a shoe. \"We have created the Converse Helium so athletes could feel more comfortable and play better,\" Ricketts said.",
        "content": "<p>Company debuts new sports shoe<\/p>\n<p>JAKARTA (JP): U.S. footwear manufacturer Converse launched its<br>\nnew model Converse Helium in the country on Wednesday.<\/p>\n<p>Managing director of the company's Asia-Pacific office Michael<br>\nRicketts said the shoe was different from other sports shoes<br>\nbecause it was like having a shoe within a shoe.<\/p>\n<p>\"We have created the Converse Helium so athletes could feel<br>\nmore comfortable and play better,\" Ricketts said.<\/p>\n<p>The \"shoe in shoe\" technology, according to Ken Darmawan of<br>\nthe company's Indonesia office, is the latest development in<br>\nsports shoe technology of using helium in the heel of one shoe<br>\ninstead of air.<\/p>\n<p>\"Helium is seven times lighter than air. The helium is planted<br>\nin the heels of the second shoe and it is leakproof,\" Ken said.<\/p>\n<p>The shoes retail is for Rp 699,000 a pair and can be purchased<br>\nat Planet Sport, Royal Sporting House, Sport Station and The<br>\nAthlete's Foot. They are available in blue and silver.<\/p>\n<p>\"For the first three months of this year, we only plan to<br>\nproduce 5,000 of the model which will be distributed in most<br>\ncities of Indonesia,\" Ken said. (lnt)<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/company-debuts-new-sports-shoe-1447893297",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}