{
    "success": true,
    "data": {
        "id": 1701075,
        "msgid": "coffee-downstreaming-succeeds-why-is-tea-lagging-behind-1777168287",
        "date": "2026-04-26 08:00:00",
        "title": "Coffee Downstreaming Succeeds, Why Is Tea Lagging Behind?",
        "author": "Ferril Dennys",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Agriculture",
        "summary": "Indonesia's coffee sector has thrived, achieving export values of around $1.6 billion and transforming into a global lifestyle symbol, with domestic consumption projected to reach 4.8 million bags in 2024\/2025 and production at 654,000 tonnes, positioning the country as the world's fourth-largest producer. In contrast, the tea industry faces structural decline, with production dropping to 122-124 thousand tonnes in 2023 from 165 thousand in the early 2000s, a fall in global export ranking to seventh, and rising imports of 13 thousand tonnes in 2024 amid shrinking land and competitiveness issues. This disparity highlights an uneven economic transformation, where coffee's innovation and market penetration contrast with tea's entrapment in outdated patterns, underscoring the need for targeted policies to revitalise the latter.",
        "content": "<p>Indonesia is witnessing a silent failure: one commodity rises to\nbecome a symbol of global lifestyle, while another\u2014once more\nprosperous\u2014is slowly abandoned by the market. Coffee soars, tea lags\nbehind. The issue is no longer about potential, but why transformation\nworks for one commodity and fails for the other. This difference cannot\nbe read merely as market dynamics, but reflects the direction of an\nuneven economic transformation\u2014where one sector succeeds in building\nvalue, while another is trapped in old patterns. In recent years,\nIndonesian coffee has shown strong momentum. Export value even breaks\nthrough around $1.6 billion USD, supported by a global market that\nremains open and growing domestic consumption. Indonesia\u2019s domestic\ncoffee consumption in the 2024\/2025 period is projected to reach 4.8\nmillion bags (equivalent to 60 kg per bag), up from 4.45 million bags in\n2020\/2021. On the production side, Indonesia produces around 654,000\ntonnes of coffee in 2024, equivalent to about 6 percent of global\nproduction and placing Indonesia as the world\u2019s fourth-largest producer.\nMore than that, coffee has transformed from a mere commodity into part\nof social identity\u2014supported by the expansion of coffee shops, product\ninnovation, and digital market penetration. Unlike coffee, the tea\nsector faces far more complex pressures. Indonesia\u2019s tea production in\n2023 was around 122\u2013124 thousand tonnes, down from about 165 thousand\ntonnes in the early 2000s. Production is declining, land is shrinking,\nand Indonesia\u2019s position in the global market continues to erode. Over\nthe past two decades, Indonesia\u2019s position as a global tea exporter has\ndropped from the top three to around seventh place. This decline is not\nbecause the market is shrinking\u2014in fact, global demand grows by around 3\npercent per year\u2014but due to weak competitiveness in quality, price, and\nsupply continuity. In other words, the tea problem is not cyclical, but\nstructural. The paradox becomes even clearer when the domestic market is\nfilled with imported products. In 2024, tea imports reached around 13\nthousand tonnes, a sharp increase from the previous year.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/coffee-downstreaming-succeeds-why-is-tea-lagging-behind-1777168287",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}