{
    "success": true,
    "data": {
        "id": 1425769,
        "msgid": "coca-cola-launches-campaign-1447893297",
        "date": "1999-02-08 00:00:00",
        "title": "Coca-Cola launches campaign",
        "author": null,
        "source": "JP",
        "tags": null,
        "topic": null,
        "summary": "Coca-Cola launches campaign JAKARTA (JP): Coca-Cola have launched a new advertising campaign called Teguk Lagi, Semangat Lagi! (drink again and be spirited again), in a bid to boost sales during the economic crisis. Coca-Cola Indonesia's Deputy Marketing Director Titie Sadarini said on Saturday that the new campaign was developed specifically for the Indonesian market.",
        "content": "<p>Coca-Cola launches campaign<\/p>\n<p>JAKARTA (JP): Coca-Cola have launched a new advertising<br>\ncampaign called Teguk Lagi, Semangat Lagi! (drink again and be<br>\nspirited again), in a bid to boost sales during the economic<br>\ncrisis.<\/p>\n<p>Coca-Cola Indonesia's Deputy Marketing Director Titie Sadarini<br>\nsaid on Saturday that the new campaign was developed specifically<br>\nfor the Indonesian market. She said that the campaign had drawn<br>\non the experience of Coca-Cola's marketing strategy in the United<br>\nStates during the depression of the 1930's.<\/p>\n<p>\"The new campaign communicates that Coca-Cola not only makes<br>\nyou feel physically refreshed but more importantly provides an<br>\nemotional uplift which helps Indonesian consumers face the<br>\nchallenges of everyday life during the crisis. We are confident<br>\nthis new advertising campaign will enable us to strengthen our<br>\nconnection with consumers in 1999,\" Titie said.<\/p>\n<p>Titie claimed that Coca-Cola's products, which were first<br>\nintroduced here in 1932, are currently sold in more than one<br>\nmillion outlets throughout the country. (gis)<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/coca-cola-launches-campaign-1447893297",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}