City to revise bylaws, decrees on outdoor advertising<\/p>\n
Leony Aurora , The Jakarta Post, Jakarta<\/p>\n
In a bid to simplify and improve regulations on outdoor
\nadvertising, a new set of bylaws and gubernatorial decrees will
\nbe introduced next year.<\/p>\n
The current set, including Bylaw No. 8\/1988 and Gubernatorial
\nDecree No. 74\/2000 along with about 18 other documents, cannot
\naccommodate market needs and are not optimal, said Gunadi Soekemi
\nof the Association of Indonesian Outdoor Media Companies (AMLI)
\nat a seminar on Monday.<\/p>\n
The seminar was held by the assets bureau of the Jakarta
\nadministration to gather input from outdoor ad agencies and
\nassociations in order to improve the regulation.<\/p>\n
The associations asked the administration to consider
\neliminating the strategic value tax imposed on billboards placed
\nin strategic areas because this was regarded as double taxation,
\nsince advertisement tax was also imposed on them.<\/p>\n
The Outdoor Advertising Association of Indonesia's (OAAI) head
\nof marketing and communication Gabriel Mahal said that the double
\ntaxation created the perception among ad agencies that outdoor
\nadvertising was expensive.<\/p>\n
\"That's one of the reasons why the share for outdoor ads
\nspending of the whole advertisement cake is projected to decline
\nby 0.2 percent to a mere 2.2 percent this year.\"<\/p>\n
The Jakarta administration, up to Dec. 15, had received Rp 95
\nbillion (US$11.18 million) from advertisement tax and another Rp
\n18 billion from advertisement site rental and strategic value
\ntax.<\/p>\n
Ad agencies also argued for stiffer sanctions on contract
\nviolations and less red tape in obtaining permits.<\/p>\n
\"(Outdoor) advertising in Jakarta is chaotic,\" said Didi
\nAfandi of Jakarta Advertising Companies Union (SPRJ). \"Take a
\nlook for example at the traffic circle in Kelapa Gading, North
\nJakarta\" he said. \"Some of the boards are horizontal.\"<\/p>\n
By law, billboards are supposedly only placed vertically.<\/p>\n
To facilitate the auctioning of advertisement sites, starting
\nnext year, the bidding would be done via the Internet, said
\nassets bureau head Rama Boedi.<\/p>\n
Companies would fill in their bids and submit them through
\ncyberspace using a software called e-procurement. The software
\nwould automatically choose the highest bidder and send the
\nannouncement of the winner to all bidders.<\/p>\n
Indra Pratama of Cinggasindo Galba, an ad agency which
\nprovides full services including outdoor advertising, said that
\ne-procurement would only cloud the bidding process.<\/p>\n
\"They (the administration) can easily say this or that company
\nwon the auction,\" he told The Jakarta Post on the phone. \"It's
\nbetter to do the bidding face to face as it is done now.\"<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/city-to-revise-bylaws-decrees-on-outdoor-advertising-1447893297",
"image": ""
},
"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
}