Ciputra develops artistic city<\/p>\n
By Fairus Husaini<\/p>\n
JAKARTA (JP): A new residential area was officially opened
\nyesterday in Cikupa, Tangerang, in the presence of four cabinet
\nministers and noted developer Ciputra, who is also owner of the
\nCitra Raya housing complex.<\/p>\n
The main gate of Citra Raya is built in a classical Western
\nstyle with 16 horse statues on top. PT Citraland Estate, the
\ndeveloper of the complex, has said that it is trying to create
\nsomething new and artistic in the property business.<\/p>\n
Citra Raya is located some 30 kilometers west of here and is
\ncalling itself "the city with artistic nuance". The area covers
\n1,000 hectares, where 2,100 houses of various sizes and types
\nwill be constructed around an imposing fountain.<\/p>\n
The four ministers attending yesterday's ceremony were
\nMinister of Public Housing Akbar Tanjung, Minister of Land
\nAffairs\/Chairman of Land Agency Soni Harsono, Minister of
\nTourism, Post and Telecommunications Joop Ave and Minister of
\nEducation and Culture Wardiman Djojonegoro.<\/p>\n
Ciputra, the owner of the company and the country's leading
\nproperty businessman, was also on hand.<\/p>\n
Also officiated was the company's marketing office filled with
\na variety of sculpture.<\/p>\n
PT Citraland Estate has invested Rp 1 trillion (US$495
\nmillion) to develop the complex. The first stage of development,
\nwhich covers an area of 500 hectares, has been completed. Another
\n500 hectares will be developed over the next 10 years, including
\nthe construction of art galleries and artist housing.<\/p>\n
"We have put aside five percent of the total development cost
\nfor creating an artistic nuance in this complex," Budiarsa
\nSastrawinata, president of PT Citraland Estate, told journalists
\nmoments after the ceremony yesterday.<\/p>\n
Budiarsa said the company, in cooperation with the Jakarta Art
\nInstitute, held a contest in June to come up with the statues
\nbest suited to the Citra Raya ambience.<\/p>\n
The winning statues are displayed around the complex.<\/p>\n
Dolorosa Sinaga, dean of the Jakarta School of Fine Arts, told
\nThe Jakarta Post that the institute helped appoint members of the
\njury for the competition, which was only open to local sculptors.<\/p>\n
"At first we selected 20 people from 120 contestants. Then we
\nchose six out of the 20," Sinaga said, adding that a similar
\ncompetition will be held yearly to continue decorating the
\ncomplex.<\/p>\n
Budiarsa said that compared to other Ciputra housing complexes
\nin Jakarta, the Citra Raya housing complex is unique in that it
\nemphasizes the esthetic aspects of development while maintaining
\nall the necessary residential facilities.<\/p>\n
PT Pembangunan Jaya, which is Ciputra's business company, the
\nMetropolitan Group along with the city administration have
\nestablished a number of prestigious shopping centers in the
\ncapital, such as the Pondok Indah Mall, CitraLand Mall, and the
\nAtrium. In addition to the several housing complexes that he has
\ndeveloped in Bintaro and Pondok Indah, he is perhaps best known
\nfor creating the entertainment and recreation center Ancol
\nDreamland and Dunia Fantasi.<\/p>",
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