Indonesia\u2019s largest cinema network, Cinema XXI, has reaffirmed its\npolicy prohibiting audience members from bringing personal water bottles\nor tumblers into the studio areas. This policy has triggered various\nreactions from film enthusiasts on social media.<\/p>\n
According to gathered information, this rule is part of the company\u2019s\nstandard operating procedures (SOP) regarding the prohibition of\nbringing outside food and beverages. However, the re-tightening of the\ntumbler rule is said to be related to efforts towards service\nstandardisation and waste management within the cinema premises.<\/p>\n
Cinema XXI management emphasised that this policy is not merely an\nadministrative rule but also carries a dimension of an environmental\ncampaign currently being implemented by the company. In its official\nannouncement, Cinema XXI highlighted the importance of transitioning\ntowards more measurable habits regarding packaging usage within the\ncinema environment.<\/p>\n
\u201cThrough this initiative, we are together helping to reduce the use\nof more than 20,000 pieces of plastic packaging and demonstrating that\ngreat changes can start from simple habits,\u201d wrote Cinema XXI\u2019s official\nannouncement.<\/p>\n
Although bringing personal tumblers is considered an eco-friendly\naction by some members of the public, the cinema operator has its own\nmechanisms for managing product consumption within their area to ensure\ncleanliness and comfort for all viewers.<\/p>\n
Cinema XXI stated that their primary focus at present is to control\nthe types of packaging circulating within the cinema to ensure they are\neasier to recycle or manage through their internal systems. By requiring\nthe use of products available at the concessions, management claims they\ncan more effectively calculate and reduce the collective carbon\nfootprint and plastic waste.<\/p>\n
Currently, staff at studio entry checkpoints will request audience\nmembers bringing tumblers to store them in luggage storage or finish\ntheir contents before entering the viewing area.<\/p>\n
This policy is expected to be supported by loyal customers to create\na more orderly cinema ecosystem that aligns with the company\u2019s\nsustainability targets. For viewers who wish to remain hydrated, Cinema\nXXI provides various beverage options with packaging that has been\nadjusted to meet their environmental management standards.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/cinema-xxi-reinstates-ban-on-audience-bringing-tumblers-into-cinemas-explains-reasons-1780920891", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }